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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Brands don’t often have power over where their programmatic ads are appearing online, due to third-party vendors. How much is enough? dollars in 2018.

Pharma 180
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Benefits of blockchain in limiting counterfeit drug distribution

European Pharmaceutical Review

Smart contracts, which are essential for easing international trade and logistics operations, can enable the user to track fake returns to the producer and supplier using RFID tags. Blockchain offers the possibility of non-modifiable data uploading with traceability and low-cost data storage.

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Cannabinoids receptors: popular preclinical target but banned in 137 countries

Pharmaceutical Technology

Collectively, cannabinoid receptors (CB1 and CB2) are currently the most popular targets in preclinical stage of development, with 391 drugs tagged in total. This is closely followed by CB2 receptors in second place. This is followed by epilepsy at 8% of the pipeline and multiple sclerosis at 7% of the pipeline.

Medical 98
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How automation can help to address supply chain challenges in pharma

pharmaphorum

This increase in complexity has left the industry wide open to supply chain shocks from events such as the pandemic, regional conflict, trade disputes, and cyber-attacks. For some products, this results in supply chains that are so complex that they start in Asia and circumnavigate the globe twice, before reaching the final destination.

Pharma 99
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Patent wars: what’s behind Amgen’s possible win over Sanofi at the US Supreme Court

Pharmaceutical Technology

Both drugs come with a high price tag. This is a trade-off between the patentee and the public where the patentee gets temporary exclusivity in exchange for revealing this information, adds Contreras. Both drugs are monoclonal antibodies that inhibit the protein PCSK9.

Pharma 104
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RFID: The future of smart labelling?

Pharmaceutical Technology

The pharmaceutical industry began using radio frequency identification (RFID) tags in the early 2000s. Pfizer was the first to use the tech, adding RFID tags to track a Viagra (sildenafil) shipment circa 2006. Twenty years ago, the cost of implementing RFID tags and the ecosystem (software) was much more expensive than today.

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How to Become a Medical Sales Rep & Build a Successful Career As One

Map My Customers

Surgical Equipment Sales - This type of rep will be selling specialized surgery equipment that often comes with a high price tag. Trade associations, seminars, and conferences (sales and/or medical) are three more great ways to create connections and grow your network.