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The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website's Organic Marketing Needs

Healthcare Success

In addition to improving website content, SEO is achieved by optimizing several on-page and off-page elements like header tags, meta descriptions, image tags, URLs, high-quality backlinks, and social engagement. The problem with this is Google’s algorithms are continuously changing.

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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Brands don’t often have power over where their programmatic ads are appearing online, due to third-party vendors. How much is enough?

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Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Healthcare Success

Local SEO tactics help local consumers find your business more easily, increasing your chance of ranking in Google's Local Pack. well woman care in Los Angeles”) Increase your chances of appearing in the Google Local Pack —the most sought-after position on Google’s local search results page.

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Google Tools for Healthcare Manufacturers: A Comprehensive Guide

KBK Communications

Google tools are at the core of many businesses' online strategy. Whether you're a healthcare manufacturer, distributor, or service provider, mastering google analytics and other free tools can help your business grow exponentially.

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Getting Started With Google Analytics 4 for Healthcare Brands

Healthcare Success

Google Analytics is an extremely powerful tool for healthcare businesses. According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their web properties—including more than 66% of the top 100,000 websites worldwide. In this blog post, I share: What is Google Analytics 4 (GA4)?

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Why You Need an ADA Compliant Healthcare Website—and How to Get One

Healthcare Success

Google doubles down on this people-first strategy with its Helpful Content Update , which rewards sites that provide high-quality, original content and a positive user experience. Increased time on page Google rewards pages with longer stay times and a higher search engine rank.

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What is Black Hat SEO? & How to Prevent Harming Your SEO Campaign

Healthcare Success

Google despises black hat SEO techniques. If any site incorporates these practices, Google eventually finds out and penalizes the site accordingly. These penalties can be as minor as gaining a lower SERP position or as severe as being completely removed from the Google index. But first, what is black hat SEO? Keyword stuffing.

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