What is Biogen and can they repair their reputation?
World of DTC Marketing
SEPTEMBER 24, 2021
This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. They had a new MS drug that was the talk of the industry and an exciting pipeline. Biogen is in trouble. He has zero credibility with the HCP community.
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