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Pharma Pulse 3/29/24: Super Micro’s AI Boom Carries a Big Price Tag, Leveraging Digital Tools to Optimize Manufacturing & more

PharmExec

OncLive serves as the connection to oncology, including groundbreaking cancer news and interviews with top oncologists in multimedia formats.

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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. It was estimated that the costs related to digital advertising fraud worldwide would grow exponentially within the four years between 2018 and 2022, from 19 billion to 44 billion U.S. How much is enough?

Pharma 180
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Google Tools for Healthcare Manufacturers: A Comprehensive Guide

KBK Communications

Google tools are at the core of many businesses' online strategy. Whether you're a healthcare manufacturer, distributor, or service provider, mastering google analytics and other free tools can help your business grow exponentially.

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Hitting the Bull's Eye: How to Increase Online Sales Fast for Digital Marketers

Contrarian Sales Techniques

Hey there, digital marketers! The digital world is a complex web of opportunities, particularly for us digital marketers. Building a Strong Digital Presence In the digital sphere, your online brand is your calling card. Here's to smashing those sales goals, digital marketers. Let's dive in!

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Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Healthcare Success

This has significantly increased competition among providers, making SEO—particularly local SEO—a crucial part of any digital marketing strategy. Here are a few places that must have location-specific content: Title tags This HTML tag tells Google and other search engines what the page title is and plays a crucial role in organic ranking.

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How to Optimize Content for SEO to Rank Higher

Healthcare Success

This process can apply to everything from building a better, clean site architecture to updating web pages with optimized title tags, meta description tags, headings, and body content that reflects what people are searching for. As with all aspects of SEO, content shouldn’t be “optimized” just for the search engine algorithms.

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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

With the emergence of new AI analytic tools, marketers are provided with key audience insights to better understand the consumer opinion behind the message that is shared. Another capability made possible by fine-tuning is the enhancement of content tagging. Content tagging has always been a labor-intensive task.