Remove remote-visit-plans-for-hcps
article thumbnail

Medscape on shift to digital

World of DTC Marketing

COVID-19 has disrupted traditional healthcare person-to-person communication and accelerated digital options, such as telehealth and remote patient-clinician contacts, digital therapeutics that deliver remote patient monitoring, and interventions through the use of software. But is this really the future?

Doctors 213
article thumbnail

Unlocking the power of CX

PM360

Pharma organizations are reporting low digital product success rates, and HCPs are reporting low levels of trust and satisfaction with digital content and platforms currently on offer. Remote engagement was propelled rapidly up the list of priorities.

Pharma 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Trends That Will Shape Pharma Marketing in 2021

Pharma Marketing Network

Due to the pandemic, the healthcare industry has gone almost completely virtual Patient visits with HCPs, meetings between HCPs and sales reps, and healthcare conferences have all had to endure the virtual shift. Trend #3: Relationships Despite Digital Congestion. Trend #3: Relationships Despite Digital Congestion.

article thumbnail

Adapting Customer Engagement Strategies to the COVID Landscape

Pharma Marketing Network

Everything from training field personnel to navigate new tools more efficiently from remote environments, to changing both the offering and its customer platform (HCPs and patients) to create the highest level of value and impact will need renewed strategic attention. Leading Teams in the “New Normal” Environment.

article thumbnail

Five ways COVID-19 has changed healthcare provision and what it means for pharmas

Clarivate

Patients are most active searching for online health information when preparing for a doctor visit, when 19% do so; after a doctor’s appointment (20%); and after receiving a prescription but before getting it filled (19%).More hours overall, with telehealth users spending slightly less time on patient visits than non-users.

Pharma 52
article thumbnail

Marketer’s Crystal Ball: How Will the Industry Evolve Over the Next Few Years?

PM360

After all, they can still read the tea leaves and provide their best interpretation of what is trending, where the industry is most struggling, and what might be coming down the pike that marketers should be aware of. Do you think this trend will prove impactful next year or in the near future or will it just be all talk? I recommend Prezent.AI

article thumbnail

2022 Predictions From the Front-Lines of Pharma Digital Advertising

Pharma Marketing Network

Driven by the “great resignation,” the extreme turnover in jobs we’ve seen over the past 18 months, as well as the competitive marketplace for talent where many companies are offering fully remote positions, we are entering into a multi-year trend of “hybrid workforces.” HCP Engagement and Pharma Salesforces. In this article, R.J.

Pharma 105