Telehealth firm Cerebral faces $7m FTC fine over privacy
pharmaphorum
APRIL 17, 2024
The FTC is seeking a $7 million fine on telehealth company Cerebral for violating patients' data privacy and making cancellation difficult.
privacy 
Balancing Act: Privacy Concerns and Targeted Ads in Pharma Marketing
Pharma Marketing Network
OCTOBER 14, 2023
However, the use of such ads also raises privacy concerns. In this article, we will explore the challenges of balancing privacy concerns with targeted ads in pharma marketing. Privacy Challenges The use of targeted ads has the potential to infringe on users’ privacy.
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Data privacy concerns don’t hinder digital health app usage
pharmaphorum
NOVEMBER 15, 2022
A new survey conducted by juli, an AI-powered chronic condition platform, has revealed that the value placed on digital privacy differs widely among US users. Conversely, men (58%), younger people, and those educated only to high school level (58%) were not so worried about data privacy.
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Patient Privacy in 2024
Penrod
JANUARY 12, 2024
An important aspect of this overview emphasizes that providers are not allowed to use tracking technologies in a way that would reveal Protected Health Information (PHI) in a manner inconsistent with HIPAA’s privacy standards. It is worth noting that the Utah Consumer Privacy Act will come into effect on December 31, 2023.
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Integral Snags $7M In Seed Funding for Its Healthcare Data Privacy Platform
MedCity News
SEPTEMBER 6, 2023
The San Francisco-based startup is developing technology that seeks to speed up the process of exchanging sensitive health data while still maintaining robust privacy protection. Integral raked in $6.9 million in seed funding in this week.
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What Should Tech Companies do to Navigate Privacy Concerns in Post-Dobbs Era?
MedCity News
NOVEMBER 30, 2022
Patient privacy is evolving rapidly in the post-Dobbs era, according to healthcare and life science lawyers in a webinar hosted by the American Bar Association on Wednesday. .
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The Benefits and Privacy Concerns in Utilizing Artificial Intelligence for Early Detection of Breast Cancer
Pharmaceutical Commerce
JANUARY 16, 2024
Cureus report discuss the value of AI, but the medical community must remain aware of privacy pitfalls.
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First and Third-Party Cookies – Privacy Implications on Paid Media
Eversana Intouch
DECEMBER 13, 2023
And while these data sources have long been the bedrock of digital strategies, the landscape has drastically shifted with the surge in privacy legislation. Packed with actionable insights, the POV offers strategic recommendations to help brands navigate the ever-shifting privacy legislature successfully.
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One Medical CEO rebuts Amazon data privacy concerns
Pharmaceutical Technology
MARCH 7, 2023
The recently closed Amazon-One Medical acquisition focuses on a “longitudinal relationship” with individual members and has nothing to do with patient data, said One Medical’s CEO Amir Dan Rubin, amidst data privacy concerns surrounding the deal, at a recent panel.
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How healthcare organizations can find a balance between personalization, data privacy and HIPAA compliance
MedCity News
AUGUST 22, 2022
Here are three considerations for ways HIPAA can navigate the intersection between personalization and data privacy while meeting regulatory requirements.
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Roe v. Wade for Healthcare Businesses: Privacy and Security
Nixon Gwilt Law
JULY 18, 2022
This episode covers Privacy and Security. Be sure to catch all the episodes in the series: Session 1: Privacy and Security Session 2: Employer Abortion Benefits Session 3: Impact to Telemedicine Abortion Session 4: Impact of Investment in Femtech and LGBTQ Rights Session 5: International Implications of the Reversal of Roe v.
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Ensuring A Zero-Risk Data Privacy Environment When Capturing Medical Insights
pharmaphorum
DECEMBER 15, 2022
When capturing medical and field insights you have to comply with numerous regulations relevant to the world of data privacy – a challenge often compounded by the many different variables that govern the process of insight capture and analysis. Capturing Medical Insights With Zero-Risk. What is the MSL location? What is the KOL location?
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The patient privacy factor in clinical trials
MedCity News
SEPTEMBER 7, 2022
In the first quarter of 2022, my personal life converged with my work life concerning […].
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Did Duke Health Violate Privacy by Sharing Patient Data With Facebook?
MedCity News
NOVEMBER 10, 2022
In the lawsuit, two patients claimed Facebook’s pixel tracking tool is being improperly used on hospital websites, and redirecting people to sign in through their Facebook account to be able to sign-in or out of the hospital’s patient portal to request an appointment or talk with a provider. .
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Femtech Data Privacy and the Changing Abortion Landscape: What Femtech Companies and Founders Need to Know
Nixon Gwilt Law
MAY 16, 2022
However, the perspective that some femtech companies and founders have not yet considered or solved is how their privacy and security frameworks may inadvertently lead to the prosecution of women who obtain illegal abortions in the future. Why are femtech consumers worried about data privacy and security?
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Clarify Health welcomes Niall Brennan as Chief Analytics and Privacy Officer
Clarify Health
JANUARY 10, 2022
Today, we announced the appointment of Niall Brennan as Chief Analytics and Privacy Officer to lead Clarify’s analytics and informatics strategy. He joins Clarify from his prior role as President and CEO of the Health Care Cost Institute. He previously served as the Chief Data Officer at the Centers for Medicare & Medicaid, where [.].
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Wearables: managing complexities in data privacy and consent in healthcare tech
Pharmaceutical Technology
AUGUST 31, 2022
A recent survey by Deloitte showed that in the US, 40% of consumers who used wearables such as fitness trackers, had concerns about data privacy, which rose to 60% when discussing medical data. It allows you to deliver your privacy questions to a data subject,” says Glenn Jackson, CEO of Syrenis. It’s not just a blanket update.
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Data privacy in a potential post-Roe world
MedCity News
JULY 7, 2022
The Supreme Court’s majority opinion in Dobbs will create a big mess around what data will be revealed and the repercussions that will come when data are obtained. Individuals will bear the brunt of the burden while it all gets figured out.
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Clarify Health welcomes Niall Brennan as Chief Analytics and Privacy Officer
Clarify Health
JANUARY 10, 2022
Today, we announced the appointment of Niall Brennan as Chief Analytics and Privacy Officer to lead Clarify’s analytics and informatics strategy. He joins Clarify from his prior role as President and CEO of the Health Care Cost Institute.
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How WedMD Is Helping Providers Stay Compliant When Using Web Tracking Tools
MedCity News
OCTOBER 24, 2023
WebMD Ignite — the company’s division that offers tech solutions to providers and health plans — teamed up with healthcare privacy platform Freshpaint.
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Healthcare Data Strategy in the Age of AI
MedCity News
MARCH 25, 2024
Data strategy requires understanding all data feeds and ensuring secure, privacy-compliant data access and governance. How you use your data is the primary concern. The systems and tools are secondary.
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How Large Language Models Will Improve the Patient Experience
MedCity News
APRIL 4, 2024
However, LLMs also present significant challenges associated with privacy and bias that also must be considered. LLMs bring great potential to help the healthcare industry center care around patients’ needs by improving communication, access, and engagement.
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The next privacy battle will be fought over health data
Pharmaceutical Technology
AUGUST 4, 2023
The healthcare domain is growing by leaps and bounds, with contributing factors such as the growing adoption of remote patient…
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Inquiry By Senate Finance Representatives Finds Pharmacies Fail to Protect Privacy of Medical Records
Pharmacy Times
DECEMBER 20, 2023
The pharmacies, which include 8 major chains, were revealed to provide prescription records to law enforcement agencies without court orders or warrants.
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Why Generative AI Threatens Hospital Cybersecurity — and How Digital Identity Can Be One of Its Greatest Defenses
MedCity News
NOVEMBER 30, 2023
While more generative AI tools are becoming available in healthcare for diagnostics and patient communication, it is important for clinicians and healthcare staff to be aware of the security, privacy, and compliance risks when entering protected health information (PHI) into a tool like ChatGPT.
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How the EU’s New Data Laws Could Affect American Health Tech Companies
MedCity News
MARCH 26, 2023
Because of this, the EU has established a number of new laws protecting its citizens’ data privacy and creating frameworks for the secure exchange of information — laws that American health tech companies will have to comply with if they do business in the EU.
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Unmasking the STI Crisis: At-Home Testing’s Role in Overcoming STI Testing
MedCity News
DECEMBER 3, 2023
With at-home STI testing kits, people can get tested in the comfort and privacy of their own homes. These test kits are available at most pharmacies and are easy to use.
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Looking Ahead to Regulatory Trends in Healthcare IT
MedCity News
NOVEMBER 17, 2023
Continuous updates in certification regulations, the integration of emerging technologies, and data privacy concerns are just some of the challenges facing healthcare IT stakeholders. The healthcare IT industry is in a state of constant evolution, with regulatory trends shaping the path forward.
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Key Pitfalls to Avoid when using Tracking Technologies for DTC Digital Health and Telemedicine Performance Marketing
Nixon Gwilt Law
FEBRUARY 14, 2024
Regulators believe (and their policies reflect) that this heightens the need for transparency and privacy protections. Federal law empowers both agencies to penalize companies whose undisclosed use of tracking technologies may threaten consumer privacy. privacy policies that did not mention the use of tracking technologies).
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What Do Physicians Really Think of AI?
MedCity News
DECEMBER 18, 2023
Patient privacy and the impact to the patient-physician relationship were the most common reasons physicians cited for having reservations about AI. Nearly half of physicians are equally excited and concerned about the use of AI in their field, according to a new AMA survey.
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Enterprise Knowledge: A Unifying Technological Vision for the Future of Radiology
MedCity News
DECEMBER 1, 2023
Laying AI functions on top of already outdated systems or relying on separate solutions that do not play into the unified stack system––especially given the volume of data, delicate privacy issues and the need for constant updates––does not optimally contribute to the advancement of radiology.
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Taming the Healthcare Data Beast: Conquering Complexity for Better Care
MedCity News
SEPTEMBER 4, 2023
By following these foundational data best practices, healthcare organizations will harness the power of their data to provide superior patient care while safeguarding patient privacy and compliance.
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DCTs create fresh privacy challenges for review boards. Now there are guidelines.
PharmaVoice
JULY 17, 2023
A new toolkit developed by industry stakeholders paves the way for faster reviews.
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Why hasn’t pharma embraced email marketing?
World of DTC Marketing
MARCH 9, 2021
The other challenge for pharma in an email marketing campaign is privacy. eMail lists should never be shared with ANY vendor unless that vendor has gone through an extensive privacy review and certification. Your people also need to educate on key privacy issues.
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FDA-cleared data accuracy in consumer wearables: Increasingly important yet often overlooked
MedCity News
SEPTEMBER 16, 2022
As consumers better understand their right to medical privacy, they will have higher expectations for wellness wearables that aren’t bound to data privacy regulations.
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Pharma websites tracking visitors
World of DTC Marketing
APRIL 29, 2021
With the release of Apple’s latest updates, privacy has suddenly become a big issue, especially for Facebook. It’s a major invasion of privacy and shows little respect for online health seekers. WHAT”S UP WITH THAT: A quick analysis of two pharma websites shows that Facebook, and others, are tracking users.
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Tools like ChatGPT can personalize clinical trials tech — if companies avoid the pitfalls
PharmaVoice
NOVEMBER 1, 2023
From hallucinations to data privacy, pharma looks to iron out the kinks of generative AI.
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The facts your healthcare organization needs about Google Analytics 4
MedCity News
OCTOBER 26, 2022
Patient privacy is a winner of the transition to GA4. Making the switch to the new analytics platform will allow your organization to more easily adhere to HIPAA regulations, working with other patient privacy standards to keep patient data safe and secure.
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Driving for Results: 3 Key Benefits of Telehealth [Sponsored]
MedCity News
AUGUST 3, 2023
From enhanced convenience and improved privacy to streamlined workflows and elevated patient satisfaction, find out how telehealth is reshaping the future of healthcare delivery. Explore the myriad benefits telehealth offers to healthcare providers and patients alike.
Peterson Center on Healthcare Launches $50M Institute To Assess Digital Health Solutions
MedCity News
JULY 20, 2023
It will analyze solutions’ clinical effectiveness, how they’re affecting healthcare costs, their ability to improve health equity, and their privacy and security capabilities. The Peterson Health Technology Institute will function as an “independent evaluator” of digital health solutions.
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Understanding the Implications of New Jersey Senate Bill 332
Penrod
JANUARY 19, 2024
Compliance with Senate Bill 332 can be a daunting task, but it is crucial in this Healthcare environment to ensure that patients’ privacy remains the primary concern. These providers are expected to undertake extensive privacy and security measures to safeguard patients’ information. How do I comply with Senate Bill 332?
Uncovering the Hidden Insights in Clinical Trial Documents: Critical Steps to Intelligent Document Processing
MedCity News
FEBRUARY 6, 2024
The manual data population of site folders and electronic trial master files (eTMFs), for example, is time-consuming and poses issues, including limited document security and data privacy, archiving and retrieval difficulties and human error, resulting in up to a 25% failure rate.
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We need evidence-based digital health
World of DTC Marketing
MARCH 6, 2022
For example, although most respondents want to use apps on smartphones, tablets, and computers to access their health information, those who expressed serious privacy concerns nearly doubled—from 35% to 62%—when they were told that federal privacy protections do not cover data stored on apps.
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Clinical Trial Protocol Conceptualization: A Customer Story
Impetus Digital
MARCH 1, 2024
For the oncologist and nurse groups, these included a mix of asynchronous and synchronous components; for the patient advisors, only asynchronous insight-gathering was used to respect their privacy and time. Download the customer story to get the details.
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