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The four biggest challenges facing DTC marketers

World of DTC Marketing

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma websites continue to have the highest bounce rates of any industry. Challenge 4 – LACK OF TALENT – Good marketing people leave pharma in droves.

Marketing 196
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BMS: Delayed new drug to avoid paying billions?

World of DTC Marketing

It was a move, in their minds, from fast-moving biotech to a bureaucratic, slow-moving big pharma company. It’s doubtful, given the sales of Celgene products, one of which is coming off-patent soon, have not lived up to their “sales pitch.” The culture between the two companies is hugely different.

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The Power of Listening and Asking Questions in Sales

Contrarian Sales Techniques

By understanding their needs and wants, you can tailor your sales pitch to their specific situation, making it much more likely that they will make a purchase. By addressing these issues head-on, you'll be able to provide a more effective sales pitch, and increase your chances of making a sale.

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How to Land a Job in Pharmaceutical Sales for 2024 and Beyond

Contrarian Sales Techniques

Why choose pharma sales job? Breaking into pharma sales is like trying to get backstage at a sold-out concert (think Cold Play for Malaysians). Understanding the Role First things first, what does a day in the life of a pharma sales rep look like? A blend of science smarts and sales savvy. Embrace it.

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Moving Customer Engagement Forward in a post-Covid-19 age

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. For any pharma organization sitting on the sidelines, “ waiting for the storm to pass ,” our message is clear.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. care stakeholders, pharma companies are plotting their next move, or, at least they think they are.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.