PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

Contrarian Sales Techniques

DECEMBER 10, 2023

Calling All Pharma Sales Managers: It's Time to Go Data-Driven In the high-pressure world of pharmaceutical sales, every minute counts. It's your secret weapon for maximizing your team's efficiency and driving those sales numbers up. That's where call planning comes in. Don't let yourself get left behind.

Pharma 40

Pharma Sales Strategy Sales Sales Management 40

MaBiCo

MARCH 11, 2016

Med-Reps Vs. Pharmacy Sales Reps: Who will take charge of pharmaceutical sales in Greece in the following years? The pharmaceutical sales model in Greece goes through a major transition. Doctors’ recommendations are still the most important driver of pharmaceutical sales. Certainly not!

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Doctors 52

Contrarian Sales Techniques

FEBRUARY 23, 2023

While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions.

Ethics 52

Ethics Pharmaceutical Sales Sales Safety 52

Quantified

JUNE 28, 2022

For Pharma, the pandemic touched and disrupted every part of the business and created a unique challenge for the field force. On the one hand, patient need for access and business need to restore and accelerate sales and prescription momentum have never been more critical. 6 Steps to Improving Pharma Sales.

Sales 52

Sales Pharma Training Management 52

Evolve Your Success

MAY 16, 2023

I remember back in my pharmaceutical sales rep days and I’m talking as far as 2009 or 2010. It blew back in the pharma companies. Years ago, doctors were writing prescriptions and lots of them were helping. It’s a revenue stream meaning they’re driving the Suboxone prescriptions but why is that a bad thing?

Medical sales 52

Medical sales Sales Medical Doctors 52

Evolve Your Success

MARCH 15, 2022

I’ve been in the pharma and medical sales industry for years. We build sales technology. When I think of sales technology, that’s exactly where my mind goes. You’ve been in pharmaceutical sales before. How are you? There are no complaints. It’s another day in 2022. Click To Tweet.

Medical sales 52

Medical sales Sales Medical Sales technology 52

Evolve Your Success

OCTOBER 3, 2023

Also, I work with pharmaceutical reps to see what physicians they’re working with who are writing certain prescriptions for patients. I know that if they’re writing this prescription or giving this type of treatment, they’re going to want to hear about my testing. How long have you been in this role?

Sales 64

Sales Medical sales Physicians Medical 64

Evolve Your Success

JANUARY 31, 2023

A lot of organizations that may have a sales model don’t probably follow the prescription that we deliver or the method that we deliver to them, which is why they contract us. With the examples we use, it sounds like pharmaceutical sales, but you’re applying this across pharmaceutical and medical device sales.

Medical sales 64

Medical sales Sales Medical Training 64