Remove pharma-s-back-to-work-plans-2021
article thumbnail

Do you have enough money to launch your drug?

World of DTC Marketing

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. Cutting through the noise is getting more challenging, and a “mass market” approach doesn’t work anymore unless you have a broad patient population. Digital advertising will account for 64.4%

Media 204
article thumbnail

Handling Economic Uncertainty: The Focus Pharma Marketers Need

Eversana Intouch

Let’s talk about the current economic uncertainty and what it means for pharma marketers. What’s the current situation? Recession, inflation, labor shortage, supply-chain issues, sanctions, volatility, uncertainty – from pundits to next-door neighbors, everyone’s trying to describe and predict the economy. HCPs: Increased price sensitivity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Handling Economic Uncertainy: The Focus Pharma Marketers Need

Eversana Intouch

Let’s talk about the current economic uncertainty and what it means for pharma marketers. What’s the current situation? Recession, inflation, labor shortage, supply-chain issues, sanctions, volatility, uncertainty – from pundits to next-door neighbors, everyone’s trying to describe and predict the economy. HCPs: Increased price sensitivity.

article thumbnail

Lilly deepens bonds with Purdue University with new funding round

pharmaphorum

Eli Lilly’s links to Purdue University go back a long way, and have been reinvigorated with $92.5 The new funding will establish a new pharmaceutical manufacturing scholarship programme – backed with $42.5 The university spent around $19 million on biopharma research in 2021.

article thumbnail

What Is A Diabetes Sales Specialist? With O’Neal Ford

Evolve Your Success

Gain valuable insights into O’Neal’s journey, his role as a district sales trainer, and his passion for transformative products. — Watch the episode here Listen to the podcast here What Is A Diabetes Sales Specialist? Are diabetes sales specialists falling into the realm of pharma or med devices? How are you?

Sales 59
article thumbnail

U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

Health systems will buy or establish an insurance plan to serve as an extension of their continuum of care, a means of directing referral streams to increase revenue and securing control over clinical and formulary decisions for patients.

article thumbnail

How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.