Healthcare Success

JUNE 12, 2023

Local SEO for multiple locations is the process of optimizing your website, microsites, or landing pages for local search. Let’s begin with key on-page SEO tactics, then cover off-page SEO. Develop unique, quality location pages Your corporate website must include one optimized web page for each provider location.

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Healthcare Healthcare Engineering Management 99

Healthcare Success

MARCH 6, 2023

Your paid search landing page is a stand-alone web page typically separate from your website. It’s the first page visitors see after clicking your paid search ad, making it solely responsible for high-quality lead conversions and performance. In this blog, I share What is Landing Page Optimization for Paid Search?

Leads 61

Leads Healthcare Healthcare Specialization 61

Medical Device Success

AUGUST 14, 2022

Reading time: 2 – 3 minutes. Link to Ted’s contact page . Link to Ted’s contact page Do you know the 6 pillars of Digital Surgery? Many pre-surgical, surgical and post-surgical technologies that have been developed individually are now being brought together under the banner of Digital Surgery. SAGES link.

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Medical Medicine 130

Healthcare Success

MAY 9, 2023

To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team. A strong healthcare SEO strategy requires time, money, or both, to get your website found on the first page of search engine results.

Healthcare 98

Healthcare Healthcare Marketing Engineering 98

Medical Device Success

MARCH 6, 2022

Reading time: 2 – 2 minutes. Link to Ted’s contact page . Link to Ted’s contact page Do you know two of the big successes in Ukrainian startups? They are nearly household words in North America. In this episode, we explore the ecosystem and why it was so successful. Ted Newill’s LinkedIn Profile link .

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Distribution Medical Sales Marketing 130

European Pharmaceutical Review

DECEMBER 1, 2023

2 Over time, CE has advanced to become a superb complement to high-performance liquid chromatography (HPLC), and in many cases has also evolved as an automated and quantitative replacement for conventional slab gel electrophoresis methods such as SDS-PAGE and isoelectric focusing (IEF).

Pharmaceutical 86

Pharmaceutical 86

Medical Device Success

NOVEMBER 15, 2020

Reading time: 2 – 2 minutes This is the 2 nd in our series on Demand Generation. Link to Ted’s contact page. Link to Ted’s contact page Jeannette Castañeda, Chief Email Geek at Inbox P.I. guides us through the success factors for effective email campaigns. Link to Inbox P.I. website – [link].

Leads 100

Leads Medical Sales Marketing 100

Medical Device Success

MAY 23, 2021

Reading time: 2 – 2 minutes “What advice do you have related to prospecting for new customers in this new normal?” Link to Ted’s contact page . Link to Ted’s contact page . This is the most frequent question I get from MedTech executives, sales leaders and field salespeople. Now Go Win Your Week!!

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Prospecting Sales process Sales Medical 100

Medical Device Success

MAY 9, 2021

Reading time: 2 – 2 minutes We venture to Lyon, France to learn how Marc and his team fresh off a $28 million raise are setting the stage to dominate High Intensity Focused Ultrasound (HIFU) for prostate cancer. Link to Ted’s contact page. Link to Ted’s contact page Marc and the EDAP team are poised for growth.

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Medical Leads Marketing Sales 100

Medical Device Success

AUGUST 28, 2022

Reading time: 2 – 4 minutes. Link to Ted’s contact page . Link to Ted’s contact page I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting, Trade Show and Event Strategy Consultant to guide us today in this conversation.

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Medical Consulting Management 246

Medical Device Success

JULY 31, 2022

Reading time: 2 – 3 minutes. Link to Ted’s contact page . Link to Ted’s contact page You can’t talk about Value Based Care without including CMS and the Center for Medicare in the conversation. In many of the past episodes on VBC we repeatedly refer to Medicare. Ted Newill’s LinkedIn Profile link .

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Medical 130

Medical Device Success

APRIL 24, 2022

Reading time: 2 – 2 minutes. Link to Ted’s contact page . What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. I do use slides. If you want a copy of the slides let me know. Ted Newill’s LinkedIn Profile link . MedTech Leaders Community link.

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Marketing Sales Medical Healthcare 100

Medical Device Success

FEBRUARY 13, 2022

Reading time: 2 – 4 minutes. The Medical Device Success podcast is ranked #2 in the top 20 medical device podcasts by FeedSpot.com [link]. Link to Ted’s contact page . The Medical Device Success podcast is ranked #2 in the top 20 medical device podcasts by FeedSpot.com [link]. Link to Ted’s contact page

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Sales Sales process Medical 130

Medical Device Success

AUGUST 8, 2021

Reading time: 2 – 2 minutes. “If Link to Ted’s contact page. Link to Ted’s contact page If you point me at a target, I’ll get there’’ says Jeff. That includes succeeding at his first job in the life sciences as CEO of the startup, Advanced Scanners. Jeff Levine’s LinkedIn Profile Link.

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Medical 130

Medical Device Success

DECEMBER 12, 2021

Reading time: 2 – 3 minutes. Part 2 of our 2-part series on strategic planning focuses on the strategies and tactics that achieve the company’s or function’s key goals and objectives. Link to Ted’s contact page. Link to Ted’s contact page Time is also spent in terms of personal strategies and tactics.

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Medical Government Marketing Sales 100

Referral MD

DECEMBER 1, 2023

Page Views: The number of visits to a particular page on your website from users on desktops, mobile phones, and other devices, which could be a combination of multiple visits to that page by the same visitor or visits from many visitors. The three main reasons dentists should be focused on mobile marketing are: 1.

Marketing 94

Marketing Patients Engineering Media 94

Medical Device Success

OCTOBER 31, 2021

Reading time: 2 – 2 minutes. Link to Ted’s contact page. Link to Ted’s contact page. One of the most common pieces of advice I give to those asking for help on a variety of challenges is to “build a Success Model”. In this episode we explore what a Success Model is and how to implement one. Now Go Win Your Week!

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Distribution Medical Sales 100

Medical Device Success

JANUARY 30, 2022

Reading time: 2 – 4 minutes. What percentage of death due to cervical cancer are in 3 rd and 2 nd world countries? Today, you will learn more about the inequity in women’s health in 3 rd and 2 nd world countries and how Marissa’s efforts contribute to bringing equity to underserved populations of women.

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Consulting Engineering Medical 130

Medical Device Success

MAY 17, 2020

Reading time: 2 – 2 minutes Telemedicine installations in 30 countries in less that two months because of Covid-19!! Contact Ted page Link. Contact Ted page Link That doesn’t include sales in the US. Comments and questions are welcome! Now Go Win Your Week! Here is the LINK to this terrific resource.

Medical 100

Medical Sales Pharma Marketing 100

World of DTC Marketing

APRIL 6, 2022

Challenge #2 – UNDERSTANDING YOUR AUDIENCE – Pharma marketers don’t get a drink of water without doing research, but the analysis they are getting is too quantitative. When I submit my creative brief to a client, there is a page headline “what do we know about our target audience and caregivers?”

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Marketing Sales pitches Pharma Media 196

Medical Device Success

NOVEMBER 7, 2021

Reading time: 2 – 3 minutes. Link to Ted’s contact page. Link to Ted’s contact page. Today we head back to the front line of sales with my guest Chip Helm, Account Executive, Government Accounts for Cook Medical. This is a great conversation. Amazon Link. Ted Newill’s LinkedIn Profile link. Amazon Link.

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Sales Government Medical CRM 130

Medical Device Success

NOVEMBER 21, 2021

Reading time: 2 – 3 minutes. This is part 1 of a 2 part series to offer some guidance on creating a strategic plan whether it is for a company, a function and/or you as an individual. In part 2, I will cover strategies and tactics and executing the plan. Link to Ted’s contact page. Link to Ted’s contact page

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Medical Marketing Sales 100

Medical Device Success

AUGUST 23, 2020

Reading time: 2 – 2 minutes What do doctors think of this virtual world of events and contacts? Ted’s contact page at Medical Device Success . Ted’s contact page at Medical Device Success Lisa Bichsel LinkedIn Link . BMMG website Link. BMMG video blog on the art of virtual event best practices link.

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Doctors Medical Physicians Medicine 100

Medical Device Success

JULY 12, 2020

Reading time: 2 – 2 minutes Today you will hear from Dr. Tran Tu Huyhn, Founder and President of OpticSurg. Ted’s contact page at Medical Device Success link. Ted’s contact page at Medical Device Success link Please contact me for more information. Now Go Win Your Week!! Tran Tu Huynh, DO LinkedIn link .

Medical 100

Medical Sales Marketing Healthcare 100

Medical Device Success

SEPTEMBER 12, 2021

Reading time: 2 – 2 minutes. Link to Ted’s contact page. Link to Ted’s contact page Want your virtual prospecting to stand out? Bring your virtual presentations and messaging to life. This digital technology from VidiPlus will help. Dror Benjamin, CEO and his team have created a wonderful virtual tool.

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Prospecting Medical Marketing Sales 100

Medical Device Success

JUNE 14, 2020

Reading time: 2 – 2 minutes The Covid era has completely upended the sales process. Ted’s contact page at the website link. Ted's contact page at the website link The process is going virtual. Meanwhile, 82% of buyers think sales reps are unprepared. Now Go Win Your Week!! Ashmita Das LinkedIn Link .

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Sales Sales process Medical Marketing 100

Medical Device Success

AUGUST 15, 2021

Reading time: 2 – 2 minutes. Link to Ted’s contact page. Link to Ted’s contact page Is sales an art or a science or a bit of both? And, how has the art and science changed in the past year? Some key trends in MedTech have accelerated due to the pandemic that will affect the art and science of selling.

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Sales Marketing Medical Management 100

European Pharmaceutical Review

FEBRUARY 27, 2024

” Amgen Ohio is nearly 300,000 ft 2 in size and will employ 400 full-time staff. . “As part of Amgen’s global biomanufacturing network, Amgen Ohio will play an important role in helping us address serious disease around the world with our innovative biomedicines.”

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Manufacturing Food and Drug Administration Food Networking 97

Medical Device Success

OCTOBER 24, 2021

Reading time: 2 – 4 minutes. Link to Ted’s contact page. Link to Ted’s contact page The worst thing is not that someone has a bad impression of you. The worse thing is that someone has no impression of you!”. You will definitely pick up a couple pearls on communication in this program. Amazon link. Amazon link.

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Medical Sales Marketing 130

Medical Device Success

AUGUST 21, 2022

Reading time: 2 – 3 minutes. Link to Ted’s contact page . Link to Ted’s contact page Have you ever heard of BIOMEDevice Boston or BIOMEDevice Silicone Valley? These are two of several MedTech Industry shows that are known as hubs of new technologies, startup guidance and networking opportunities.

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Networking Medical Marketing 130

Medical Device Success

JUNE 27, 2021

Reading time: 1 – 2 minutes. Link to Ted’s contact page. Link to Ted’s contact page Where does the MedTech Sales process get in trouble? It is in the Presentation step of the process. On the surface the Presentation step sounds simple. That is why it is important to spend time working this out as a team.

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Sales process Sales Medical Marketing 100

Medical Device Success

JUNE 13, 2021

Reading time: 2 – 3 minutes Fight the Technology Adoption Life Cycle Curve and you will lose. Link to Ted’s contact page. Link to Ted’s contact page It is science. Why do MedTech leaders and sales and marketing pros continue to fight the TALC Curve? And, why am I bringing it up? Kindle book link Paperback book link.

Sales 100

Sales Medical Marketing 100

Medical Device Success

JULY 10, 2022

Reading time: 2 – 3 minutes. Link to Ted’s contact page . Link to Ted’s contact page How does MedTech be part of the Win, Win, Win with providers, payers and patients as hospital systems move toward Value Based Care models? He wanted to play a more significant role in finding solutions to this challenge.

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Healthcare Healthcare Medical Patients 130

Medical Device Success

SEPTEMBER 26, 2021

Reading time: 2 – 2 minutes. Link to Ted’s contact page. Link to Ted’s contact page Understanding how the worldwide distribution ecosystem works is a must for any MedTech professional. Daniel jokes that they are “Global minus One”. Take a guess at what country that is. LOK Corporation website link.

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Distribution Manufacturing Medical Networking 100

Healthcare Success

NOVEMBER 28, 2022

Avoid excessive use of your selected keywords in the meta descriptions and in the body of your web pages, such as in the heading tags and copy. In the body copy, keyword use should flow naturally within the context of the page. Duplicate content refers to content that shows up on your website on more than one page or URL.

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Ethics Engineering Competition Healthcare 57

Medical Device Success

APRIL 10, 2022

Reading time: 2 – 3 minutes. Link to Ted’s contact page . Link to Ted’s contact page I will start with a Question – Does a MedTech product have to have AI as a direct component to be considered enhanced by AI? The answer is “No”. AI can contribute to the success of a product or service in many ways.

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Medical 130

Medical Device Success

AUGUST 22, 2021

Reading time: 2 – 2 minutes. “68% Link to Ted’s contact page. 68% of vaccinated patients were unwilling to wear a mask and started arguments with staff”. This is one of the data points I share from a survey that has taken place throughout the past year for a particular specialty. Ted Newill’s LinkedIn Profile link.

Doctors 100

Doctors Sales Medical Marketing 100