Networking Patients Pharma Rep Physicians 
World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? Here are some options.
World of DTC Marketing
APRIL 27, 2021
QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. I talked to some thought leaders, and they said that they don’t have time for either virtual patient visits or online pharma detailing.
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World of DTC Marketing
JANUARY 11, 2022
As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. Since the beginning of the pandemic, the interactions of traditional in-person pharma representatives have declined steeply.
Pharma Marketing Network
OCTOBER 13, 2020
Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?
Spotio
FEBRUARY 23, 2023
A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed.
Evolve Your Success
MAY 9, 2023
Is this product where you talk to patients as well or do you only specifically talk to providers? I look at patients that have been in pain for years and simply what they are implanting in this lady that maybe is 70 years old. Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would go in.
Evolve Your Success
JULY 18, 2023
She underscores the importance of emotional intelligence and effective communication skills when collaborating with an entire staff and interfacing with electrophysiology physicians. By specializing in electrophysiology, they are specializing in all of the electrical networks of the heart. There is a little bit of patient interaction.
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