Healthcare Success

NOVEMBER 14, 2022

Over the next seven years, the medical device market will nearly double in size (from USD 495.46 The Patient Protection and Affordable Care Act of 2010 has increased access to healthcare services for previously uninsured populations. Know Your Buyer Persona. Strike a Balance Between Evidence-Based and Relationship Marketing.

Medical 69

Medical Marketing Engineering Doctors 69

LEVO Health

MARCH 13, 2023

If your healthcare organization struggles to acquire new patients, it could be a sign that your practice isn’t connecting with potential patients effectively. You may need to rethink your healthcare marketing strategies to reach the right audience at the right time.

Patients 52

Patients Healthcare Healthcare Healthcare Provider 52

Healthcare Success

OCTOBER 11, 2022

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Generally speaking, today’s healthcare consumers have high expectations. 12 ways to market to and win affluent healthcare consumers.

Healthcare 61

Healthcare Healthcare Marketing Retail 61

Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

Doctors 52

Doctors Marketing Education Physicians 52

Evolve Your Success

JANUARY 17, 2023

The COVID-19 pandemic has undoubtedly exposed many issues in our healthcare system and has driven much of the innovation we see today. When you start thinking about the next ten years, that’s a space where there’s going to be an influx of sales consultants. There’s always going to be a market for that.

Medical sales 52

Medical sales Sales Consulting Medical 52

Medico Reach

AUGUST 30, 2022

However, developing a profitable marketing strategy is even more challenging. After all, healthcare is a sensitive topic for most people, especially racial and ethnic minorities. This adds to the existing obstacles in the healthcare related marketing efforts. Curious to know about them? Let’s dive right in!

Healthcare 52

Healthcare Healthcare Marketing Medical 52

PM360

APRIL 7, 2023

At its heart, the point of care has always revolved around the when and where patients are making decisions about their health. Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. In fact, in a July 2022 survey of 1,004 adults in the U.S.

Education 98

Education Doctors Patients Physicians 98

pharmaphorum

OCTOBER 5, 2022

As our understanding has advanced, we now know that we often need more than one medicine, with more than one mode of action, to target the different underlying mechanics of disease,” she says. A long-standing challenge. Sometimes, even if the add-on medicine is priced at zero, the treatment is judged not to be cost effective.”.

Medicine 94

Medicine Competition Patients Pharma 94