World of DTC Marketing
APRIL 9, 2021
QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. ” – Patients were sharing experiences of switching to, or starting, prescription drugs. ” 2wo: “Try this.”
World of DTC Marketing
JULY 21, 2022
A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. .” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.
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World of DTC Marketing
APRIL 21, 2022
.” Marketers were tapped to develop a model that showed the patient’s journey to getting an Rx. Today, patients and caregivers go online to learn about the product. They want to know about side effects and costs but “what’s in it for me? Today, however, TV is NOT as big a part as online.
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.
pharmaphorum
DECEMBER 23, 2022
There’s been huge progress in treatments for blood cancer in recent years – but drawbacks of expensive CAR-T cell and injected antibody therapies have led drug developers to look at novel oral therapies as patient-friendly alternatives. Side effects and cost implications.
World of DTC Marketing
MAY 17, 2021
The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication.
Evolve Your Success
FEBRUARY 13, 2024
— Watch the episode here Listen to the podcast here Surviving Cancer And Making An Impact To Cancer Patients’ Lives With Rob Ciaramitaro In this episode, we have with us another special guest and he goes by the name of Rob Ciaramitaro. Diagnostic products can change when patients discover their diseases.
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