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What Role Does Healthcare SEO Play in a 2023 Marketing Strategy?

LEVO Health

SEO is the practice of optimizing a website to rank higher in search engine results for relevant keywords and phrases. New treatments, drugs, and technologies are constantly being developed. Keywords that are too general will lead to more competition and a less targeted audience. What is Search Engine Optimization?

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The Importance of Semantic Search Capabilities for Life Sciences Orgs

Copyright Clearance Center

The following is an excerpt from Accessing and Analyzing Relevant Content in Today’s Information Chaos. For example, a query for “rare disease drug approval” would include results for the Orphan Drug Act from the FDA. Google recognizes that “drug approval” relates to “government regulations.”

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Entry-Level Pharma Sales: It's More Than Just a Job Search (Here's Why)

Contrarian Sales Techniques

prescription drugs, medical devices), or specific companies. This could include therapeutic areas (e.g., oncology, cardiology), product types (e.g., Career counseling services: Leverage career counseling services offered by your university or career centers to receive personalized guidance on your job search strategy.

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Use Your Physician Directory to Increase Patient Conversion

LEVO Health

Instead of spending hours on search engines looking for a healthcare provider, consumers now look to drug manufacturers, pharmaceutical companies, and other health-related brands to provide them with resources to make informed decisions. . One way to do this is through a physician directory.

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How to Get into Pharmaceutical Sales

Rep-Lite

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share. While general job boards may feature some sales job listings.

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How to Build a Better Pharma Marketing Readiness Strategy

Silver Line CRM

To better understand your customers, leverage technology to: Listen in on social media conversations around the disease, drug, or side effects . Track keywords and other leading indicators of interest through engagement on digital advertising, articles, and other content. What pages on your site do they engage with?

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Everything You Need to Know About Medical Sales Jobs

Rep-Lite

These jobs in medical sales play a role in ensuring that healthcare providers have access to the latest and most effective solutions. Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals.