PM360

AUGUST 24, 2023

During the COVID-19 pandemic, many companies and health systems sought to bring attention to their testing or vaccination efforts. For example, a study on health-relevant stock photography found that the keyword “vaccination” included darker skin tones in just 20% of results.

Marketing 98

Marketing Healthcare Healthcare Patients 98

World of DTC Marketing

AUGUST 16, 2020

Pharma will spend hundreds of thousands of dollars on Google keywords but they won’t do usability testing as part of their website development. Today, pharma CEOs make tens of millions of dollars because of one goal: sales. The CEO of AbbVie is actually compensated for his ability to fight off patent challenges on their top drug Humira.

Pharma 196

Pharma Government Patients Leads 196

Medico Reach

JULY 22, 2022

Thanks to the onset of the COVID-19 virus, the adoption of remote work and virtual assistants saw a significant uptick. To start, you can do keyword research. Also, make sure your website contains an optimal level of well-researched keywords for higher traffic. On an average, this amounts to a U.S. Maintain A Blog.

Marketing 98

Marketing Media Education Competition 98

Healthcare Success

DECEMBER 6, 2022

The COVID-19 pandemic supercharged a new type of competition for legacy healthcare organizations. Regular keyword monitoring is crucial and helps you develop consumer-centric content that satisfies their search intent, answers their questions, and builds brand authority and trust. 9 Healthcare Marketing Trends 2023.

Healthcare 112

Healthcare Healthcare Marketing Competition 112

Referral MD

JULY 10, 2023

They usually search keywords and provide solutions based on the words and phrases in a query. A chatbot is a software that simulates verbal or written human conversation. In this generation of chatbots, there are no detailed questions or responses.

Patients 74

Patients Healthcare Healthcare Healthcare Provider 74

Silver Line CRM

NOVEMBER 20, 2020

Track keywords and other leading indicators of interest through engagement on digital advertising, articles, and other content. I am honored to be able to continue working across pharma companies to help them navigate what marketing can look like as the industry adapts to COVID-19 and beyond. .

Marketing 52

Marketing Pharma Side effects Training 52

Clarivate

FEBRUARY 9, 2023

Preprints have been around since the early ’90s, but the COVID-19 pandemic increased the attention on them by highlighting the importance of shortened publication timelines as well as the challenges of using unreviewed sources throughout the research process.

Leads 145

Leads Government Management 145