Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process. Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed.

Marketing 91

Marketing Key account management Pharma Prescription 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process.

Marketing 91

Marketing Key account management Pharma Prescription 91

European Pharmaceutical Review

JANUARY 24, 2023

This will help to maximise on cross-selling opportunities, providing a seamless and customer-centric experience to Velocity’s pharma and CRO partners. She has 20 years’ experience in business development and key account management in the clinical trials arena.

Key account management 92

Key account management Physicians Networking Management 92

Star OUTiCO

FEBRUARY 1, 2022

I’ve worked in the pharmaceutical industry full-time for 24 years across a variety of roles but mostly within Leadership and Market Access, and latterly heading up Key Account Management at Boehringer-Ingelheim. Our pharma partners see this as one of the most valuable assets we have to offer.

Key account management 52

Key account management Medicine Marketing Management 52

pharmaphorum

DECEMBER 23, 2022

Companies that adopt this blended model will be able to recognise performance gaps earlier and, for the first time, align incentives across the entire commercial ecosystem, including sales reps, key account managers, and medical science liaisons.”. Content automation will deliver as AI fails to live up to the hype.

Marketing 96

Marketing Sales Medical Patients 96

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

Pharma Marketing Network

AUGUST 26, 2020

It’s important to: Consider looking at other roles that are not direct sales positions such as key account managers, reimbursement specialists, and contact center support teams. Examine opportunities to shift resources to these areas providing greater impact in a remote environment.

Training 98

Training Key account management Pharmaceutical Sales 98

Evolve Your Success

JANUARY 31, 2023

Number one is if you want to make the transition from pharma to medical device, many people have gone back and forth. You’ve been in both pharma and med device. We all know what they do. They all may do it a little bit differently. That comes down to messaging. What I would say is a couple of things. It can be done.

Medical sales 64

Medical sales Sales Medical Training 64

Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. We’re tailoring the user interfaces by building business apps designed for each commercial persona, such as the sales rep, field medical, key account management, the pharmacy rep, the event coordinator, and so on. Will they still be out driving all the time?

CRM 52

CRM Key account management Doctors Pharma reps 52

Pharmaceutical Technology

MARCH 22, 2023

According to the GlobalData report Contract Injectable Packaging Trends in the Bio/Pharma Industry , more than half (55%) of FDA drug approvals in 2021 were accounted for by injectables. The demand for injectable drugs is rising. This was higher than the number of approvals in 2019 and 2020.

Pharma 52

Pharma Manufacturing Key account management Marketing 52