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The Imperative for KAM in Pharma

PM360

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? Pharma Responds with Increasingly Complex KAM Strategies.

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The 2024 PM360 Pharma Choice Awards – Unbranded Bronze Winner

PM360

The customer also stressed the importance of understanding the unique characteristics of the condition in patients with skin of color.

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2022 Indian Pharma Marketing Excellence Awards

eMediWrite

The Nationwide Pharma Marketing Excellence Awards 2022 are designed to recognize individuals who have contributed to developing innovative pharmaceutical products and services that may aid in providing patients with top-notch healthcare. Nationwide Pharma Marketing Excellence Awards-Winners list for 2022.

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UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS

Clarity Engagement Solutions

Let’s take the ecosystem definition as an example and extend it: ‘’A healthcare customer ecosystem is an interconnected set of entities and organizations each playing a role in providing healthcare to a geographic-specific patient population.’’. Providers, payers and suppliers, also a distribution supply chain and the patients themselves.

Pharma 91
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UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS

Clarity Engagement Solutions

Let’s take the ecosystem definition as an example and extend it: ‘’A healthcare customer ecosystem is an interconnected set of entities and organizations each playing a role in providing healthcare to a geographic-specific patient population.’’. Providers, payers and suppliers, also a distribution supply chain and the patients themselves.

Pharma 91
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The Challenge of Growing Pharma Sales

Quantified

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives.

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Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

Traditionally the pharma industry relied on the volume of prescriptions made. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process. Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed.