PM360

OCTOBER 28, 2022

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. How should leading pharma companies respond? The Importance of Large, Organized Customers.

Key account management 117

Key account management Pharma Management Pharma sales reps 117

European Pharmaceutical Review

JANUARY 24, 2023

She was medical lead at SIBAmed GmbH for four years. This will help to maximise on cross-selling opportunities, providing a seamless and customer-centric experience to Velocity’s pharma and CRO partners. She has 20 years’ experience in business development and key account management in the clinical trials arena.

Key account management 93

Key account management Physicians Networking Management 93

pharmaphorum

DECEMBER 23, 2022

Leading companies will empower their teams to act quickly, compliantly, and with a unified view of the HCP.”. Reliable, measurable omnichannel behaviours, such as the use of video to complement in-person engagement, will become leading indicators. Marketing data will surpass health data as a leading signal for pharma advertisers.

Marketing 99

Marketing Sales Medical Patients 99

Star OUTiCO

FEBRUARY 1, 2022

I’ve worked in the pharmaceutical industry full-time for 24 years across a variety of roles but mostly within Leadership and Market Access, and latterly heading up Key Account Management at Boehringer-Ingelheim. Our pharma partners see this as one of the most valuable assets we have to offer.

Key account management 52

Key account management Medicine Marketing Management 52

Pharma Marketing Network

AUGUST 26, 2020

Leading Teams in the “New Normal” Environment. Leading and motivating teams in this reactionary and unprecedented virtual environment is challenging. Success continues to be driven by the principles of collaboration, connectivity, and accountability. Identifying opportunities to leverage digital technology for field promotion.

Training 98

Training Key account management Pharmaceutical Sales 98

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

Evolve Your Success

JANUARY 31, 2023

From a management perspective, what happens is that you see managers who begin to believe that they can lead their team from behind their desks. Your services help managers have better relationships with their teams. The managers may be trying to lead from behind the desk. There are all these signals.

Medical sales 64

Medical sales Sales Medical Training 64