Insurance Pharma Prescription Specialization 
World of DTC Marketing
MARCH 11, 2022
After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. If so, they are going to ve disappointed.
PM360
AUGUST 9, 2022
According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S.
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MedCity News
JUNE 16, 2023
Numerous clinical, regulatory and financial factors are behind this digital shift in pharma.
Eversana Intouch
FEBRUARY 23, 2023
Let’s talk about the current economic uncertainty and what it means for pharma marketers. Talent shortages continue, particularly in executive and specialized R&D roles, while simultaneously layoffs , especially in biotech, are on the rise. What does this mean for pharma marketers? What’s the current situation?
Eversana Intouch
FEBRUARY 23, 2023
Let’s talk about the current economic uncertainty and what it means for pharma marketers. Talent shortages continue, particularly in executive and specialized R&D roles, while simultaneously layoffs , especially in biotech, are on the rise. What does this mean for pharma marketers? What’s the current situation?
PM360
SEPTEMBER 15, 2022
alone—but it hit pause on an industry used to providing in-person medical care, specialized surgical procedures, and routine health screenings to hundreds of millions of people annually. 9 According to Solis and Schulman, 62% of patients with chronic conditions before COVID were responsible for 80% of the drop in new prescriptions.
PM360
SEPTEMBER 21, 2023
As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. Source: IQVIA Institute, March 2022.
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