how-to-increase-doctors-pharma-brand-loyalty 
eMediWrite
MAY 27, 2022
With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. Increasing client retention rates by just 5% can increase earnings by up to 95%. Brand loyalty, on the other hand, is one of the most difficult components of pharmaceutical marketing.
PM360
JUNE 29, 2022
Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Once companies recognize that the box on the shelf is a conduit to broader connections to services and tools between brands and consumers, they can reimagine a new, digital-age consumer health model.
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PM360
OCTOBER 13, 2023
Is the metaverse a worthwhile investment for pharma? Microsoft’s Mesh platform opened for demos in October to reimagine how employees can work virtually. So, should pharma be preparing for a future where this is the case? How long will it be before those opportunities are possible? billion—and $21.3
Pharma Marketing Network
NOVEMBER 20, 2020
This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.
PM360
DECEMBER 14, 2022
How will these differences most impact marketers? Can you offer suggestions for how to make your dream a reality? We need an innate curiosity to know our customers better—and how their behaviors are changing. AI must be implemented within the organization to “predict” what happens next and how marketers can respond.
PM360
AUGUST 9, 2022
How can we help ensure patients continue to take their medications as prescribed? Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. But it is not a simple answer. from 2021 and reach $4.2 billion in 2025.
Healthcare Success
NOVEMBER 7, 2022
They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023. For example, pharma marketers can track and attribute increased prescriptions to specific ad campaigns. And we’ve got everything you need to get started.
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