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The Imperative for KAM in Pharma

PM360

Over the past decade, macro trends in healthcare have pushed life sciences companies to pursue increasingly sophisticated key account management (KAM) strategies and capabilities to provide unique offerings and value. healthcare ecosystem. Large, organized customers have become increasingly central to the U.S.

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2022 Indian Pharma Marketing Excellence Awards

eMediWrite

The Nationwide Pharma Marketing Excellence Awards 2022 are designed to recognize individuals who have contributed to developing innovative pharmaceutical products and services that may aid in providing patients with top-notch healthcare. 3) Sagar Patil, Senior Deputy General Manager at USV Ltd.,

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Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

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Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price. The goal is to create a collaborative relationship with stakeholders based around the development of the value propositions that address the needs of policy makers, patients and payers. – Channel.

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UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS

Clarity Engagement Solutions

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. Providers, payers and suppliers, also a distribution supply chain and the patients themselves. – Patient empowerment. Because the changing dynamics make it more complex day by day. What does it include?

Pharma 91
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UNDERSTANDING PHARMA CUSTOMER ECOSYSTEMS

Clarity Engagement Solutions

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. Providers, payers and suppliers, also a distribution supply chain and the patients themselves. – Patient empowerment. Because the changing dynamics make it more complex day by day. What does it include?

Pharma 91
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7 commercial, sales, and marketing predictions for 2023

pharmaphorum

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Asaf Evenhaim, CEO, Crossix, explains that “connecting HCPs and patients to essential and timely education has long been the aim of pharma marketers.