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Pharmaceutical product positioning

eMediWrite

The process of giving a pharmaceutical product a unique identity on the market is called pharmaceutical product positioning. It entails recognising the special qualities and advantages of your product and conveying them to the intended market in a way that sets it apart from rival goods.

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Pharma Marketing: A Guide for Healthcare Companies

Pharma Marketing Network

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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The Role of Medical Science Liaisons in The Pharmaceutical Industry

Contrarian Sales Techniques

MSLs are considered the experts in scientific and medical information and they are responsible for building relationships with healthcare professionals. With the constant need for up-to-date information on new treatments and vaccines, MSLs are instrumental in helping healthcare providers to stay informed on the latest developments.

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Understanding the Role of a Medical Representative: A Balanced View

Contrarian Sales Techniques

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. They seem to have an air of confidence, backed by the promise of modern medicine.

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Unraveling the Pharma Sales Industry: Skills, Incentives, and More

Contrarian Sales Techniques

Pharma sales, short for pharmaceutical sales, involves selling and marketing pharmaceutical products to healthcare providers. The Description of Pharmaceutical Sales Pharmaceutical sales is a multifaceted role. Let's dive in and explore what it takes to succeed in this sector.

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Getting ahead of regulatory changes around PFAS in pharmaceutical packaging

Clarivate

With the introduction of a new CMC Intelligence entitlement to address post-approval changes, Clarivate now covers a broader range of the lifecycle of pharmaceutical products. Manufacturers, healthcare providers, and consumers alike face the need to quickly adapt. Impending change affords an opportunity for innovation.

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Why There's No Such Thing as a 'Safe' Drug?

Contrarian Sales Techniques

It also underscores the need for patients to communicate openly with their healthcare providers about any health concerns or issues they may have. In Malaysia, the National Pharmaceutical Regulatory Agency (NPRA) regulates and ensures the safety, efficacy, and quality of pharmaceutical products on the market.