Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. The B2B marketing strategy you use has to stand out. The good news is you can find success through many of the best practices marketers have proven over the years.

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PM360

OCTOBER 13, 2023

To discover how technology is affecting the jobs of life sciences marketers we turned straight to the source—our readers. Will Big Tech’s moves within healthcare force the industry to change how it operates? Will Big Tech’s moves within healthcare force the industry to change how it operates? Here are the best responses.

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pharmaphorum

OCTOBER 28, 2022

Identifying, reconciling, and incorporating the often-competing needs of the various stakeholders as early as possible in the product development cycle is a highly effective risk reduction strategy. Could this candidate demonstrate clinical efficacy? This will ensure that you are developing a product these audiences will use.

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Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1. Five steps to closing the CX gap with HCPs and Patients.

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PM360

AUGUST 17, 2022

Top Companies, Marketers, CEOs, Products, and Initiatives to be Honored During Gala on September 22 nd . NEW YORK, NY, August 17, 2022— PM360 has announced the finalists for its 14 th annual Trailblazer Awards. This year’s Lifetime Achievement Award recipient is Steven Michaelson, Founder & Chairman, Calcium.

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Infuse Medical

JULY 29, 2020

Healthcare spending hit 3.65 With an ever-changing complex healthcare system, you have to be able to adapt your selling strategies to meet the demands of multiple stakeholders. We know that it’s no small task and we want to do our part in helping you achieve your goals and be the best sales rep you can.

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Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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Healthcare Success

JANUARY 23, 2024

Digital marketing strategies fail when they’re not aligned with your brand. What would happen if the marketing department of this brand launched a social media campaign featuring younger hospital staff doing a trendy dance? Branding is the image your company creates for itself. What Is Digital Marketing?

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Healthcare Success

SEPTEMBER 7, 2023

Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence, and economic power. However, marketing to Baby Boomers remains vitally important. Instead, they often choose oversimplified, unintentionally ageist, stereotypical communication strategies that miss the mark.

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Spotio

FEBRUARY 6, 2023

Being able to do this in your organization requires an understanding of the ideal buyer, so you can provide resources they actually need and want throughout the journey. Being able to do this in your organization requires an understanding of the ideal buyer, so you can provide resources they actually need and want throughout the journey.

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Healthcare Success

OCTOBER 11, 2022

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Generally speaking, today’s healthcare consumers have high expectations. 12 ways to market to and win affluent healthcare consumers.

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Healthcare Healthcare Marketing Retail 59

Quantified

JUNE 28, 2022

But the result is well worth the effort and expense, particularly as your field force grows or disperses. Step 1: Create a Learning Strategy & Knowledge Systems. A learning strategy is a cornerstone for creating a field force that can address the needs of the HCP audience. 6 Steps to Improving Pharma Sales.

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Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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Doctors Marketing Education Physicians 52

Pharma Marketing Network

OCTOBER 29, 2020

RJ (PMN): Hi this is RJ Lewis your host of the Pharma Marketing Podcast and I’m here today with Stephanie Berez who is the founder and managing director of HEART OF WHY MARKETING and a good friend welcome Stephanie. Stephanie (HOWM): Thanks for having me. Stephanie (HOWM): Absolutely. RJ (PMN): Good candy.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. How do you determine the best places to invest the portion of your marketing budget devoted to point of care? Put yourself in the shoes of your patients. Understand how precise you can get.

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Healthcare Success

AUGUST 29, 2022

However, this growing interest also means the wellness market is getting crowded, so it’s essential to be strategic about wellness marketing. However, this growing interest also means the wellness market is getting crowded, so it’s essential to be strategic about wellness marketing. The Sectors.

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