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Lilly has a new blockbuster

World of DTC Marketing

Food and Drug Administration approved Eli Lilly’s novel treatment for diabetes. When it comes to losing weight, Americans want shortcuts, and if it’s a prescription drug, it doesn’t matter. Will patients look past those side effects to lose weight? If You’re Short On Time: The U.S. A matter of trust?

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Good Rx? Actually not

World of DTC Marketing

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. When you use GoodRx, ALL that data regarding your prescription transaction is collected and stored. Right now, there’s a lot of investment hype around Food Rx. And advertising?

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Are new weight loss drugs an answer or problem?

World of DTC Marketing

Unpaid celebrity endorsements include venture capitalist Marc Andreessen, who says the drug completely changed his relationship with food, and Elon Musk, who has cited it on Twitter. It has to persuade patients to sign up for some heinous side effects. So far, the data for Wegovy looks excellent.

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A scientific approach to irrational consumer choices

World of DTC Marketing

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What people seem to be interested in are drug side effects vs. efficacy. Consumers often don’t make rational choices when it comes to products, including prescription drugs.

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Getting an Rx does not address health problems

World of DTC Marketing

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. While the population is more worried about COVID, they are killing themselves by overeating processed food and not getting any exercise.

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Thursday pharma headlines

World of DTC Marketing

prescriptions of finasteride, as the drug is known, for hair loss increased to over 2.4 Food and Drug Administration (FDA) is meant to help patients and warn of potential drug side effects but a Vice report indicates something more. Newly unsealed court documents show that Merck and U.S. Annual U.S.

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How Pharmacogenomics may finally realise its promise

pharmaphorum

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. Identifying those variations helps to target medication changes that can be safer and more effective. This means that hyper-metabolisers would need their dosage to be increased to achieve the desired effect.