article thumbnail

Ozempic: Weight Loss Miracle or Medical Mistake?

World of DTC Marketing

And suddenly, everyone wants a prescription. Instead of idolizing pharmaceuticals, let’s invest in real conversations about food systems, mental health, physical education, and how we can help people lead healthier lives without risking their long-term well-being for short-term results. Celebrities endorse it.

Medical 198
article thumbnail

Changing the PAP Model

Pharmaceutical Commerce

As benefits and patient eligibility to federal and state insurance programs continue to evolve, PAP programs are poised to take on even greater importance for vulnerable people seeking access to critical prescription medications in the US.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pharma Marketing Resources

Pharma Marketing Network

Strict guidelines from the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) require marketers to ensure transparency and accuracy in all communications. Resources like the FDAs OPDP (Office of Prescription Drug Promotion) provide guidance on drug advertising and communication.

article thumbnail

Beyond the Counter: Why Medicine Price Transparency Must Include the Entire Supply Chain

Contrarian Sales Techniques

As of May 1, 2025, pharmacies and private clinics in Malaysia are now required to clearly show the price of every medicine, including prescription meds, supplements, and even those traditional jamu products your mak loves. If youve been to a pharmacy lately, you mightve noticed something new medicine prices on display. Sounds fair, right?

article thumbnail

The Role of Pharmacists in Cardiovascular Health: A Collaborative Approach to Treatment, Counseling, and Nutrition

Pharmacy Times

Food is being seen more as not just something we eat, but a key factor that we can modify to prevent and mitigate disease—essentially, food as medicine. 5 Food as Medicine: A Natural Extension The idea of using food as medicine has gained traction in recent years, especially when it comes to heart health.

Food 32
article thumbnail

The Bold New Healthcare and Medical Sales Era

Evolve Your Success

It is a product, right now that you know, you’ve got to go through a specialty pharmacy hub of which a doctor writes a prescription. Through our system, that hub gets a prescription. A while back, maybe a little bit before I started, usually you write a prescription and there was nobody controlling for the insurance.

article thumbnail

Ligand’s LNHC concludes merger with CHRO

Pharmaceutical Technology

With US Food and Drug Administration (FDA) recognition as a new drug, Zelsuvmi becomes a prescription medication approved for molluscum that can be administered by patients, parents and caregivers. Pelthos’ immediate plans involve focusing on launching and commercialising Zelsuvmi topical gel at 10.3%