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Influencer Marketing in Pharma: Ethical Considerations and Best Practices

Pharma Marketing Network

As this trend increases, it is important to consider the ethical considerations and best practices for successful influencer marketing in the pharmaceutical industry. Ethical Considerations When working with influencers in the pharmaceutical industry, it is important to consider the ethical implications of the partnership.

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Data integrity considerations in Pharma and Life Sciences

European Pharmaceutical Review

If data used to support the safety , efficacy and quality of pharmaceutical products is compromised or unreliable, it can lead to regulatory non-compliance, product recalls, and most importantly, harm to patients who depend on those medications. Ethical leadership is essential in promoting a culture of integrity within an organisation.

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Improving Access to Medicine: The Role of Pharma Companies in Emerging Markets

PM360

Expanding Opportunities for Pharma Companies in Emerging Markets Despite these challenges, pharmaceutical companies have excellent reasons to launch their products in emerging markets. This can result in shareholders’ resentment, negatively impacting the valuation of the manufacturing company. In a shareholder meeting, Merck & Co.

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Navigating Regulatory Challenges in Pharma Marketing: Best Practices

Pharma Marketing Network

Adhere to Labeling and Packaging Requirements The labeling and packaging of pharmaceutical products are tightly regulated to ensure safety and accurate information. The post Navigating Regulatory Challenges in Pharma Marketing: Best Practices appeared first on Pharma Marketing Network.

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Navigating Regulatory Challenges in Pharma Marketing: Best Practices

Pharma Marketing Network

Adhere to Labeling and Packaging Requirements The labeling and packaging of pharmaceutical products are tightly regulated to ensure safety and accurate information. The post Navigating Regulatory Challenges in Pharma Marketing: Best Practices appeared first on Pharma Marketing Network.

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Mastering the Art of Presentation: Choosing the Perfect Sample Bag for Pharma Sales Success

Contrarian Sales Techniques

In the realm of pharma, where the presentation of drug samples is as critical as the information relayed, these bags serve a pivotal role. Professional Appearance: Reflecting Brand Values Finally, the appearance of the sample bag should align with the professional and ethical standards of the pharmaceutical industry.

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The Dark Side of KOL Relationship

Contrarian Sales Techniques

Another example is the case of Purdue Pharma and the opioid crisis. Purdue Pharma, the makers of OxyContin, aggressively marketed the drug to doctors and used a variety of tactics to influence prescribing behavior. Here are some strategies that can be used to build relationships with KOLs in a responsible and ethical manner: 1.

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