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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

We’re creating a compliant engine that will help reach healthcare professionals (HCPs) and patients faster with content that resonates. This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation.

Marketing 105
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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. This comprehensive playbook is designed to help people in virtually every sector (e.g.,

Doctors 99
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Unveiling the Roadmap: Navigating Medical Sales Rep Requirements

Rep-Lite

Networking Skills: Actively networking within the healthcare industry enables sales reps to establish and nurture relationships with key stakeholders, including physicians, nurses, administrators, and purchasing managers. Sales reps must demonstrate honesty, integrity, and reliability in all interactions.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Limited or no access to direct communication with their physician. Increase local physician referrals. telehealth).

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

If you apply the right AI engines, you will get increasingly better insights. Advanced AI analytics platforms can turn the tide by providing MSLs with richer insights that foster important relationships with influential HCPs and, ultimately, bring the latest breakthrough treatments to patients faster. The Right Stuff.