5 Core Tenets of HCP-focused Point-of-Care Marketing
PM360
MAY 15, 2023
Because nearly all prescriptions are now written electronically. If you want to capture the eyeballs of HCPs in real time at the moment they select and prescribe a medication, the electronic health record is likely the best game in town. When a patient meets predetermined triggering criteria, a brand message appears in the EHR.
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