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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

Because nearly all prescriptions are now written electronically. If you want to capture the eyeballs of HCPs in real time at the moment they select and prescribe a medication, the electronic health record is likely the best game in town. When a patient meets predetermined triggering criteria, a brand message appears in the EHR.

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10 New Solutions, Strategies, and Devices to Boost Adherence

PM360

How can we help ensure patients continue to take their medications as prescribed? The reasons why a patient may not take their medication are plentiful, and as a result so are the solutions now available to attempt to solve this issue. But it is not a simple answer. Furthermore, it is estimated to reach $6.5 Vincent Keunen.

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Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring

PM360

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. What role can our industry play in ensuring this tech can truly benefit patients?

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New IFPMA and EFPIA guidance on use of social media by the pharmaceutical industry

pharmaphorum

The Guidance will act as a non-binding and evolving resource for companies and provide additional clarification about communications with healthcare professionals (HCPs), healthcare organisations (HCOs), patient organisations (POs), and other stakeholders, including the general public.

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What CVS’s Signify Health acquisition means for the future of healthcare

pharmaphorum

Instead of patients travelling to doctors, doctors will now visit patients so that people receive the care they need in the place they’re most comfortable: their own homes. With its collection of acquisitions, CVS is vertically integrating to fulfill patient needs across the entire care spectrum. It’s a big win for the company.

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Everything You Need to Know About Medical Sales Jobs

Rep-Lite

Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals. Build a Network: Networking is crucial for gaining jobs in medical sales.

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Is Salesforce Health Cloud the Right Fit for Your Organization?

Penrod

In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. Let’s dive into some ways Salesforce Health Cloud can help improve the patient and provider experience in your healthcare organization. How does it work?

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