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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

With the advent of electronic health records, social media, and other digital sources, pharmaceutical companies now have access to vast amounts of data that can be used to inform their marketing strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

With the advent of electronic health records, social media, and other digital sources, pharmaceutical companies now have access to vast amounts of data that can be used to inform their marketing strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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Data integrity considerations in Pharma and Life Sciences

European Pharmaceutical Review

This can be achieved by implementing electronic systems with built-in controls to maintain data integrity, audit trails and access controls. Blockchain technology creates a decentralised and unalterable ledger that records all transactions across a network of computers. Good documentation practices.

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How to Get into Pharmaceutical Sales

Rep-Lite

Technology Proficiency : Familiarity with customer relationship management (CRM) software, electronic health records, and other digital tools can be advantageous for tracking customer interactions and sales data. Job Boards Job boards and networking events for sales reps. Specialized job boards often have a wide range of job listings.

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Facing the Challenges and Opportunities in Digital Health Data Security

Impetus Digital

However, as more health data is collected and stored electronically, there is a greater risk of data breaches and cyberattacks. Additionally, developers could also provide another layer of control for patients and health professionals, such as a VPN that secures their network. Challenge: Data Breach and Hacking Incidents.

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Top 10 Highest-Paying Medical Sales Jobs

Rep-Lite

This could involve electronic health records (EHR) systems , software for medical billing, or other IT solutions designed for healthcare providers. Years of experience in the field translate to deeper product knowledge, stronger negotiation skills, and a wider network of contacts, all increasing earning potential.

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Key takeaways from the 2021 INTA Annual Meeting

Clarivate

We’re committed to maintaining the highest level of integrity and ethics, protecting our planet, empowering our colleagues to thrive and building collaborative global communities. Even in a hybrid virtual/in-person environment, the INTA Annual Meeting remains the preeminent education and networking conference for trademark practitioners.