World of DTC Marketing
JULY 1, 2021
SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Telehealth numbers are dropping rapidly, but people still want to use telehealth to ask for Rx renewals and ask general questions.
Authentic Influence Group
JUNE 30, 2021
Thinking about "torpedoing" a project? Before you do, remember that many individuals have spent countless hours working on it and have become emotionally attached. Of course, as a leader, you have the right and authority to cancel a project, but if you need to do so, show empathy and understanding for the individuals who have been "babying" it. And don't be surprised if they give you some blowback the next time you launch a new one.
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Medical Device Success
JUNE 27, 2021
Reading time: 1 – 2 minutes. Where does the MedTech Sales process get in trouble? It is in the Presentation step of the process. On the surface the Presentation step sounds simple. It is not. With new concept technologies or complex technologies this step can get complicated with multiple sub-steps. That is why it is important to spend time working this out as a team.
Salesforce
JULY 1, 2021
Whatever you heard about India’s COVID-19 outbreak downplays the true horror that has gripped the country in recent months. As the smoke from mass cremations formed clouds of heartbreak overhead, the survivors below braced to become a statistic among the record number of coronavirus deaths. And the statistics, while gradually improving, hardly capture the full toll.
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World of DTC Marketing
JUNE 28, 2021
SUMMARY: The debate around Biogen’s Alzheimer’s drug continues to rage. The clinical evidence supporting the approval of the drug is at best “weak.” How could the FDA approve a drug with such poor clinical data? How can Biogen’s employees continue to work for a company that is raping taxpayers for a drug that doesn’t work?
Tribeca Knowledge
JULY 1, 2021
T he COVID-19 pandemic is a wake-up call for the pharmaceutical industry to embed digital transformation at every level of its operations. That includes market access, tendering and pharma product launch activities.
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
World of DTC Marketing
JUNE 27, 2021
SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 mg of semaglutide once weekly plus lifestyle intervention was associated with sustained, clinically relevant reduction in body weight” In the clinical study, participants were enrolled in an “intensive” behavioral study with 8 weeks low-calorie diet.
World of DTC Marketing
JULY 2, 2021
SUMMARY: Leadership is the ability to influence or guide others. Too many pharma CEOs are bad leaders because they fear failure, losing power, and focus too much on metrics not important to the rank and file. Six out of 10 employees said they feel demotivated by their CEOs; 70% say CEO pay was too high in general. The median CEO of the drug companies outpaced the more modest pay gains of their employees.
World of DTC Marketing
JUNE 30, 2021
SUMMARY: The pharmaceutical trade publications, except STAT News and Endpoints, have remained silent on the sham approval of Biogen’s Alzheimer’s drug. Pharma trade magazines have become irrelevant, and most could care less what they print, although they try to suck up with phony awards. It’s up to people within the industry to push back and try to be the change we want and need to see.
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