World of DTC Marketing

NOVEMBER 29, 2021

SUMMARY: When it comes to reaching health care professionals, there is only one choice as far as I am concerned, and that’s Medscape. Working with them has always been a pleasure, and we can always “list match” targeted physicians. Health care professionals are going digital, and if you want to reach them, the options are growing. Lately, there has been a lot of talk about Doximity, but as the data below indicates, Medscape has much more traffic.

Physicians 173

Physicians Marketing 173

New to Medical Device Sales

NOVEMBER 29, 2021

You can listen here: [link] You can watch here: [link] I have a lot of people who reach out to me who say, “I’m ready to break into medical device sales”. Some are, but majority aren’t. I say this because the majority of people don’t know what it requires. They just hear about the potential money that can be made and the lifestyle, but that’s as far as they look.

Medical 130

Medical Sales Medical sales Doctors 130

Storyvine

NOVEMBER 29, 2021

Problem: Ongoing trends in healthcare were already making sales rep access to HCPs challenging, but COVID has made access to HCPs nearly impossible. Moving forward, no one expects a return to open access, and pharmaceutical companies are seeking ways to pitch their products in a digital landscape. As one of our clients at a major pharma company recently said, “Virtual is here to stay,” which is why they engaged Storyvine to improve their sales via an alternative, but still personal, method of en

Sales 52

Sales Pharmaceutical Pharma reps Pharma Rep 52