Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What’s a day in the life like for a pharma rep?

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World of DTC Marketing

JANUARY 18, 2021

Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital. The Challenges for Pharma. and the U.S.,

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Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. The bad news is that only 24% of doctors still prefer to conduct face-to-face sales meetings, the effectiveness of digital interactions has decreased.

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Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. Physicians are harder to get hold of in 2023. We have yet to talk about the increased level of competition that modern reps have to deal with. Pharmaceutical sales have changed.

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PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.

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Evolve Your Success

JULY 18, 2023

She underscores the importance of emotional intelligence and effective communication skills when collaborating with an entire staff and interfacing with electrophysiology physicians. By electro-anatomical, I mean anatomical, meaning the actual anatomy of the chamber the doctor is in, but it is being built by reading electrograms.

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Evolve Your Success

MAY 9, 2023

.” The range of what you can do in the ophthalmology space can be anything from more retail-heavy on contact lenses, dry eye devices, and things that you typically deal more with physician office-based products or B2B, and it can be something as involved as surgical. I would call on physicians during the day. I would go in.

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PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. million self-identified HCPs on the platform to pharma marketers.

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