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DTC as part of an integrated strategy

World of DTC Marketing

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects. HCPs want to understand their patients better as insurers require better patient outcomes.

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Getting an Rx does not address health problems

World of DTC Marketing

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

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Telehealth use drops as hype expires

World of DTC Marketing

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. nationwide from February to March, after a steeper decline of 15.7% Cases declined as a result.

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Is DTC effective?

World of DTC Marketing

The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects? Is it covered by my insurance? ” rather than assuming that they’re running to their doctor to ask for an Rx. That belief is out the window.

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7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy

Silver Line CRM

Insurance coverage, HCP prior authorization, IMS script data, pharmacy fill/delivery status…the challenge is being able to access this kind of data easily and in one place. . You’re competing with: Doctors and hospitals, who want to make sure patients are healing . Insurance companies . Another is managing side effects.

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How to Build a Better Pharma Marketing Readiness Strategy

Silver Line CRM

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. Level of assistance and training for support specialists.

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Using QR Codes for your Veterinarian Business

Celeritas

A) Aiding Veterinarian Clinic Management: Training and Engagement: . With nothing to distract them but posters, visitors often feel troubled regardless of the kind of service provided by their doctor. One might think a patient’s phone could easily store this information, which could directly be shown to a doctor instead.