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What’s Trending In Healthcare Technology

Referral MD

Photo by JoshuaWoroniecki on Pixabay Technology is everywhere these days, and that includes the realm of healthcare. You may have noticed this if you’ve visited the doctor or dentist recently. It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology.

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Beyond the Price Tag: How Hospital Admins, Doctors, and Patients Define Medical Value

Contrarian Sales Techniques

In the ever-evolving world of healthcare, the term "value" has taken on a myriad of meanings. The healthcare landscape is vast and varied, with each stakeholder bringing their unique viewpoint to the table. The Multifaceted Nature of Medical Value Value in healthcare isn't a one-size-fits-all concept.

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Healthcare Watch October 2023

PM360

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

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Getting an Rx does not address health problems

World of DTC Marketing

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness

PM360

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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Top healthcare digital transformation trends of 2023

Clarify Health

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

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New Prescription Migraine Drugs Aren’t Resonating with Patients—Here’s How Pharma Can Boost Uptake

PM360

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.