World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? I can easily schedule a telehealth appointment with my doctor without paying $199 a year.

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Doctors Prescription Consulting Physicians 283

LEVO Health

SEPTEMBER 14, 2023

In a healthcare landscape that’s more diverse than ever, the concept of one-size-fits-all is increasingly outdated. Physicians and other healthcare providers (HCPs) come from various disciplines, each with unique preferences, requirements, and pain points.

Marketing 52

Marketing Healthcare Provider Physicians Healthcare 52

Scott’s Directories

JULY 7, 2022

From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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Marketing Healthcare Healthcare Physicians 52

Scott’s Directories

JULY 13, 2022

The marketing language used these days often includes terminologies like B2B and B2C. The B2B healthcare market, in particular, is extremely competitive. The B2B healthcare market, in particular, is extremely competitive. Following are some strategies that can help you create a strong standing in the market.

Healthcare 52

Healthcare Healthcare Marketing Physicians 52

Scott’s Directories

JULY 21, 2022

Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software. Following are a few tips on how to effectively market medical software.

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Medical Marketing Healthcare Provider Doctors 52

Scott’s Directories

APRIL 6, 2023

Thanks to medical devices, healthcare providers can provide more accurate diagnoses and better treatment to patients. Medical device companies are dedicated to providing the latest and greatest equipment to medical professionals. However, finding the right physician to buy your products can be challenging.

Physicians 52

Physicians Medical Sales Healthcare Provider 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Physicians Media Pharma sales reps Electronics 52

Scott’s Directories

DECEMBER 20, 2022

For any sales and marketing team looking to target healthcare providers, MD Select is the best option. MD Select provides accurate, comprehensive, and up-to-date information on doctors, hospitals, clinics, pharmacies, and more. Contact us today to learn more about our medical database.

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Marketing Sales Healthcare Provider Medical 52

Scott’s Directories

DECEMBER 20, 2022

For any sales and marketing team looking to target healthcare providers, MD Select is the best option. MD Select provides accurate, comprehensive, and up-to-date information on doctors, hospitals, clinics, pharmacies, and more. Contact us today to learn more about our medical database.

Medical 52

Medical Marketing Sales Healthcare Provider 52

Scott’s Directories

OCTOBER 19, 2022

But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. This makes it challenging for B2B healthcare marketers in the industry to capture attention and traction. Thousands of brands aggressively compete for every dollar the industry has to offer.

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Healthcare Healthcare Marketing Media 52

PM360

SEPTEMBER 7, 2023

1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming. A similar number of respondents (64%) expressed disappointment with their interaction with physicians, wishing that healthcare providers took more time to understand them.

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Patients Physicians Healthcare Healthcare 111

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98

Scott’s Directories

APRIL 30, 2022

Based on this, some B2B healthcare marketers may find it challenging to get the traction they need. Thankfully, B2B healthcare marketers now have access to modern digital marketing tools. With modern digital marketing tools, healthcare marketers can focus on finding quality leads without expensive expos.

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Healthcare Healthcare Marketing Doctors 40

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

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Healthcare Healthcare Doctors Pharma 59

MedCepts

NOVEMBER 7, 2017

Doctors are natural skeptics. Remember, doctors were educated in scientific communities. Given the fact that numerous products sprout out year after year, it is the physician’s role to determine that these products are safe and effective for the patient. Dealing with doctors naturally follows a normal business relationship.

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Physicians Medical sales reps Doctors Medical sales 52

World of DTC Marketing

SEPTEMBER 12, 2022

The health app will also tell users about potential interactions between medications, and it’s possible to connect with healthcare providers to see a list of past medications, get future updates, or add items to your schedule. Will it matter? Oh, to live in an ideal world.

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Medical Healthcare Provider Doctors Physicians 166

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. That’s not to say they are no longer seeing their doctors. Of the 86% who visited their primary care physician in the last year, 93% said they did so in person.

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Education Doctors Patients Physicians 98

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. What will marketers need to do differently? What will be the biggest changes in the point of care marketing space in 2023 and beyond? Matthew Stumm.

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Marketing Physicians Doctors Patients 52

Healthcare Success

SEPTEMBER 27, 2022

Years ago, it was common for healthcare providers to ask, “How did you hear about us?” Though well-intentioned, this first step toward identifying the best marketing channel for your business relied solely—and heavily—on front office personnel. What is Call Tracking for Healthcare? How Does Call Tracking Work?

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Healthcare Healthcare Marketing CRM 55

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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Insurance Doctors Pharma Side effects 200

PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. However, patient uptake hasn’t matched rising market competition. Doctor-Patient Communication, Self-Advocacy Drive Medication Uptake. Migraine Is Widespread, But Expertise Is Limited.

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Prescription Patients Pharma Doctors 98

PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. Physicians Need More Education. LGBTQ+ Patients Face Barriers to Preventive Care.

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Patients Pharma Physicians Education 97

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? We have to make sure patients are getting adequate care.”.

Patients 98

Patients Prescription Doctors Education 98

Clarify Health

SEPTEMBER 21, 2023

Most healthcare providers’ priorities include retaining patients and improving referral patterns to increase revenue. Many are turning to more robust data-driven strategies supported by advanced analytics to optimize the impact of teams accountable for improving the flow of patients into and through their networks of providers.

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Patients Healthcare Healthcare Physicians 59

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Leads Patients Healthcare Provider Healthcare 109

PM360

AUGUST 24, 2023

Most market access teams at pharmaceutical and biotech manufacturers have the same problem: evidence of clinical effectiveness isn’t always enough to affect prescribing behavior, often due to—accurate or misperceived—access and affordability concerns. For pharma, it can sometimes feel like a situation beyond their control.

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Pharma Physicians Marketing Insurance 98

World of DTC Marketing

SEPTEMBER 14, 2021

It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider.

Media 159

Media Insurance Healthcare Provider Doctors 159

LEVO Health

OCTOBER 6, 2021

In the rapidly changing world of healthcare, a healthcare marketing agency is essential to running a successful medical practice. Without a marketing agency, it is extremely difficult to attract new patients or even retain current patients. Manage Your Marketing Budget. Build Your Website. With over 4.4

Healthcare 52

Healthcare Healthcare Marketing Medical 52

PM360

APRIL 7, 2023

No one has ever described the pharma market access landscape as simple or easy to understand, and the passage of the Inflation Reduction Act (IRA) is not likely to change that. Most immediately, it will add confusion in the healthcare space,” explains Daniel Sontupe, Associate Partner, Managing Director, The Bloc Value Builders.

Marketing 52

Marketing Pharma Manufacturing Healthcare 52

Scott’s Directories

MAY 5, 2023

MD Select is a Canadian database of medical professionals that is designed to help businesses access the best healthcare providers. This tool offers a wide range of information about doctors across the country, including their specialties, locations, and contact information.

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B2B Sales Sales pitches Sales Doctors 52

Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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Healthcare Healthcare Healthcare Provider Physicians 52

Contrarian Sales Techniques

MAY 17, 2024

The system tracked everything—from which doctors were more likely to prescribe our products, to the optimal times to schedule appointments. I remember one particular instance when I had a meeting with Dr. Patel, a physician who had always been a tough sell. As AI continued to evolve, so did its applications in medical sales.

Medical sales 52

Medical sales Sales Medical Sales pitches 52

Contrarian Sales Techniques

APRIL 26, 2022

A MSE is a member of a company whose job is to market and sell its products to the retail industry, be it pharmaceutical drugs or medical devices. They are responsible for creating demand for existing pharmaceutical products and bringing new products to the market to ensure availability for suppliers.

Medical sales 52

Medical sales Medical Sales Doctors 52

Referral MD

APRIL 20, 2022

How Well Are Healthcare Providers Managing Referrals? One study looked at the workflows around physician referrals and found: Just over one-third of patients fail to follow up on the referral you provide them, which could indicate they are missing the critical care they need. Who are we referring to?

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Management Doctors Physicians Healthcare Provider 59

Contrarian Sales Techniques

APRIL 26, 2022

Sales skills , including customer service, customer care, and communication skills, are critical to working as medical executives, as you need to visit your doctor's office on your own and to convince doctors to learn more about your product. 8 Medical Sales Executive Job Description 1. 8 Medical Sales Executive Job Description 1.

Medical sales 52

Medical sales Medical Sales Doctors 52

Nixon Gwilt Law

APRIL 28, 2022

So, what business models are digital health companies leveraging to bring their solutions to the market? While I’m witnessing the phenomena of healthcare technology companies becoming tech-enabled healthcare providers, not all companies choose to do so, and other models are constantly emerging.

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Marketing Networking Management Physicians 52

Clarivate

APRIL 18, 2024

In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end. This IDN had signed an agreement with UnitedHealth Group’s Optum nearly five months earlier. those with high patient volumes.

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Retail Healthcare Healthcare Physicians 52