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How the food allergy sector is benefitting from health tech’s recent boom

pharmaphorum

For the 32 million individuals in the US with food allergies, more research into symptoms, causes, and treatments has been long sought after, but historically underfunded. per person being spent on food allergy research. Luckily for those with food allergies, the food allergy sector has benefitted from this influx of funding.

Food 103
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Getting an Rx does not address health problems

World of DTC Marketing

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200
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Your Patients Want Holistic Care — Here’s How Data Helps You Treat the Whole Person

Salesforce

Two patients with the same diagnosis, prescribed the same medical regime, and treated by the same doctor in the same hospital could have wildly different outcomes. Examining your patients’ health within the context of their lives is critical. What do trusted healthcare organizations do differently? Read the report.

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HealthcareWATCH

PM360

Think about patients who need treatment multiple times per day versus you get an infusion and then you’re good to go for multiple years.” Polycystic Kidney Disease is a genetic condition that results in cysts on the kidneys which grow and often result in kidney failure by the time the patient is in their late 40s or 50s.

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What CVS’s Signify Health acquisition means for the future of healthcare

pharmaphorum

People enjoy when products and services come to them (and fast) — healthcare included. Instead of patients travelling to doctors, doctors will now visit patients so that people receive the care they need in the place they’re most comfortable: their own homes. It’s a big win for the company.

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4 Ways to Meet the Needs of an Increasing Health-conscious Audience

PM360

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. But to succeed, players must deeply understand both the end-to-end consumer and patient experience and create an ecosystem of partners to deliver the care, products, and experiences that health-conscious consumers need.

Retail 97
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Nine for 2023, part three: thriving or surviving?

pharmaphorum

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact.