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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Understanding the Role of a Medical Representative: A Balanced View

Contrarian Sales Techniques

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. In this light, they serve as a bridge between the rapidly evolving pharmaceutical industry and the healthcare providers.

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Generative AI: Healthcare Innovations and Legal Challenges

Nixon Gwilt Law

How hot is generative AI in healthcare innovation right now? While that might be a slight exaggeration, you can confidently bet that generative AI will revolutionize healthcare—and it won’t take long. This is a big deal for healthcare innovation companies. You can ask ChatGPT these questions, but we recommend starting here.

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How A Pharma Sales Rep Can Contribute to Society

Contrarian Sales Techniques

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. By educating providers about the benefits of new drugs and medical devices, they can help to improve patient outcomes and reduce the overall burden of disease.

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How to Get into Pharmaceutical Sales

Rep-Lite

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Adaptability : The healthcare industry is constantly evolving, so adaptability is key.

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Digital Video Advertising for HCPs

LEVO Health

For healthcare professionals (HCPs) and practices, leveraging the power of video can be a game-changer in reaching potential patients and establishing a robust online presence. Why Video Advertising Matters for Healthcare Video advertising is more than a trend. Types of Digital Video Ads for Healthcare 1.

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How to Get Into Medical Sales: A Comprehensive Guide

Rep-Lite

Medical sales is the field of selling medical products and services to healthcare providers, such as hospitals, doctors, and clinics. Medical sales representatives typically work for pharmaceutical companies, medical device manufacturers, or healthcare service providers. Thinking about getting into medical sales?