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Marketing to physicians

World of DTC Marketing

You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. What about physician social media sites? Social media is great for listening to conversations but be careful about how you use this data. Drug samples are still effective. What’s changed?

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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. Now you no longer have to manually search that system for customers or colleagues who might know one of the trial doctors.