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Marketing to physicians

World of DTC Marketing

What about physician social media sites? Social media is great for listening to conversations but be careful about how you use this data. For example, is the message around weight loss for new diabetes drugs really effective when it comes to compliance? Drug samples are still effective.

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How AI Relationship Intelligence Boosts Medical Sales

Salesforce

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. In the healthcare and life sciences industries, those relationships have traditionally developed in person.