PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98

PM360

MAY 21, 2024

The opinions expressed by the authors in the Focus On section are their own and do not necessarily reflect those of their affiliated companies or organizations. The opinions expressed by the authors in the Focus On section are their own and do not necessarily reflect those of their affiliated companies or organizations.

Media 52

Media Healthcare Healthcare Marketing 52

Medical Device Success

JANUARY 15, 2020

There is a lot of controversy over the value of making New Year’s resolutions. However, there is no question that most people view the transition from one year to the next as a window to new opportunities for personal and professional growth. Most focus on personal issues like health, exercise, weight, finance, etc.

Networking 130

Networking Management Engineering Sales 130

Star OUTiCO

DECEMBER 11, 2023

How would you describe your recruitment style, and what matters to you the most as a consultant? I’ve got a very people-centred approach and that’s the most important thing to me. Wherever I’ve worked throughout my career that’s been most important, having a supportive and friendly team around me.

Recruitment 52

Recruitment Consulting Competition Specialization 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What’s the current situation?

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What’s the current situation?

Marketing 52

Marketing Pharma Patients Insurance 52

Spotio

DECEMBER 15, 2023

To survive, you need to give your business a competitive advantage. One of the best ways to do this is with a wholesale CRM. Once you invest in a CRM for wholesalers, you’ll be able to manage business relationships, address internal challenges, and enhance customer support more effectively. As such, competition is fierce.

CRM 52

CRM Sales Management Prospecting 52

Pharma Marketing Network

DECEMBER 17, 2021

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. In this article, R.J. Let’s start with the elephant in the room.

Pharma 105

Pharma Marketing Engineering Digital Media 105

PM360

MAY 25, 2023

PHDMs are faced with the challenge of adjusting to this shift while also managing the downstream budget impact. Covering high-cost therapeutics: The utilization of new, costly therapies entering the market continues to increase in 2023. PHDMs know contracting alone won’t be enough to solve these challenges.

Pharma 92

Pharma Manufacturing Pharmaceutical manufacturing Management 92

Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Who could blame them? The fantasy was great. Everyone loves free patients.) (Everyone loves free patients.) million followers.

Media 55

Media Healthcare Healthcare Marketing 55

PM360

OCTOBER 13, 2023

For the next 12 to 24 months, the media landscape is set to drastically change and pharma marketers can’t miss this hidden opportunity. So, what channels are reaping the benefit and where should marketers shift their promotional ad dollars during this window? First, let’s look at how we got here.

Media 69

Media Pharma Networking Safety 69

Clarivate

JANUARY 19, 2024

Establishing a strategic plan for 2024 requires IP leaders to place their bets on which of these trends will most likely impact patents and trademarks this year. Establishing a strategic plan for 2024 requires IP leaders to place their bets on which of these trends will most likely impact patents and trademarks this year.

Management 59

Management Consulting Professional Services Sales 59

Cesare Ferrari

APRIL 14, 2023

Do you know that customer retention, loyalty, and delight are different? Remember, the goal of any marketing strategy is to attract, satisfy and retain customers in the target segment. This is because the longer customers stay with a company, the more benefits the customer generates. It’s okay if you’re finding out.

Marketing 52

Marketing Sales Medical Competition 52

Healthcare Success

JULY 25, 2022

While market disruptors such as Telehealth and other retail clinics provide communities with more care options, they also drive higher staffing demands on an already small pool of candidates. I guarantee most hospitals and healthcare systems are not getting rich. That's created a really hard cycle to work through.".

Healthcare 100

Healthcare Healthcare Marketing Doctors 100

Spotio

NOVEMBER 1, 2022

Just mentioning it in passing has the potential to make even the most seasoned sales professional nervous. So, the question you should be asking is not if you should be doing something about it, but instead what steps you should be taking to help your teams prepare during an uncertain economic climate. Top Challenges.

Sales 52

Sales Training Recruitment Marketing 52

Spotio

NOVEMBER 18, 2022

Looking to level-up your door to door sales process in 2022? Costly Door To Door Marketing Mistakes. Prospects are essential to your sales funnel, because you need a steady stream of new customers in order to grow. Pitching : When you make an offer and describe the benefits to your qualified prospect, that’s called pitching.

Sales 105

Sales Prospecting Leads Sales process 105

PM360

MARCH 24, 2023

When we look at DE&I in pharma, how well we are doing depends on who you ask. When we look at DE&I in pharma, how well we are doing depends on who you ask. Fierce Pharma shared a list of brands that do it best in 2022, and my Blackness immediately rejected it. And Houston, we have a problem. population.

Pharma 94

Pharma Education Digital Media Media 94

Spotio

OCTOBER 30, 2023

How many leads are in your sales pipeline right now? Do any of them move prospects through the funnel more consistently than others? If you don’t, you’ll never build an effective sales strategy that achieves real results for your organization. How do we know this? The statistics make it clear.

Sales 52

Sales Prospecting Sales tools Leads 52

Spotio

DECEMBER 22, 2022

To succeed in this space, you need to work hard, experiment with new strategies, and develop a winning B2B sales process that your reps can easily implement. Because of this, B2B and B2C sales vary from each other in a few important ways: Price Points: B2B products and services are often more expensive than B2C products and services.

B2B Sales 52

B2B Sales Sales process Sales Prospecting 52

Spotio

APRIL 26, 2023

Once you do, you’ll have access to the features your sales team needs to close deals consistently. Of course, choosing the right CRM for your sales team is easier said than done. Let’s dive in… Key Features of Sales CRM Software First things first, what features does your sales CRM need to have?

CRM 52

CRM Sales Sales pipeline Prospecting 52

Quantified

MARCH 13, 2024

Your organization likely invests in a considerable amount of technology designed to track and monitor sales processes and individual performance metrics. Upgrading your training methods using AI is a smart investment that benefits not only your employees but also your entire sales force.

Training 40

Training Sales Sales Management Sales process 40

Spotio

MARCH 8, 2023

On the other hand, there are many other salespeople to compete against, and clarifying the benefits of your particular solution can be difficult. These tips will help you close more deals and crush your quota. We’ll talk more about this in a bit. Or you could offer a more reliable product.

Prospecting 52

Prospecting Sales Sales process CRM 52

Cesare Ferrari

JUNE 30, 2023

Others are more skeptical regarding business plans considering them less useful and some extremists consider them totally useless. Others are more skeptical regarding business plans considering them less useful and some extremists consider them totally useless. It details what the organization plans to do.

Marketing 52

Marketing Management Sales 52

PM360

DECEMBER 14, 2022

After all, they can still read the tea leaves and provide their best interpretation of what is trending, where the industry is most struggling, and what might be coming down the pike that marketers should be aware of. Do you think this trend will prove impactful next year or in the near future or will it just be all talk?

Marketing 91

Marketing Patients Healthcare Healthcare 91

Integrity Solutions

JUNE 23, 2022

While the data doesn’t suggest a major downturn is imminent, and things like strength in the labor market and financial system could fend it off entirely, there are numerous warning signs that have economists cautioning that “the economy faces headwinds.” Then do the analysis to determine where you win more vs. less often.

Sales 75

Sales Training Management Consulting 75

Spotio

JANUARY 15, 2023

In most verticals, competition is at an all-time high, and top sales organizations are looking to get the most value from their teams. Effective sales territory management ensures that each outside sales rep is focused on the activities that will have the most impact. Market Potential. Analyze Your Customers.

Sales territory 98

Sales territory Management Sales Prospecting 98

Evolve Your Success

OCTOBER 24, 2023

OEM Sales is about creating solutions to win customers and making an impact, one deal at a time. Sean breaks down the acronym, demystifying its meaning while sharing his transition from a lab manager to holding the role of Vice President of Global Sales and Marketing. I do hope you enjoy this interview. How are you doing?

Sales 64

Sales Medical Manufacturing Medical sales 64

Map My Customers

SEPTEMBER 1, 2022

In order to be successful as an outside sales rep it is important to do your research on the latest sales statistics. Thankfully, research has taken a lot of the mystery out of sales, so you do not depend on trial and error when trying to find a method that works. Use this latest research to crush your sales.

Sales 74

Sales CRM Prospecting Leads 74

Spotio

APRIL 11, 2023

There are probably a dozen different companies vying for customers in your area—if not more. Fortunately, the demand for your services is on the rise. There are a ton of CRMs on the market. Some are entirely free but have less-than-ideal feature sets. Automation is one of the easiest ways to make it a reality.

CRM 52

CRM Sales Prospecting Sales process 52

Infuse Medical

MARCH 1, 2023

Starting with the foundation of “learning from experience”, and combining just-in-time and in-context guides, your learners can engage with virtual scenarios on their schedule and without regard to their geographic location. So what is Immersive Learning? Immersive learning is any training experience that fully engages a learner’s senses.

Training 52

Training Education Leads Sales 52

CloserIQ

SEPTEMBER 17, 2019

But before accepting a job offer at a startup, you should thoroughly vet the company so that you can better determine whether it’s a fit for your professional aspirations. But before accepting a job offer at a startup, you should thoroughly vet the company so that you can better determine whether it’s a fit for your professional aspirations.

Sales 92

Sales Prospecting Marketing Management 92

Integrity Solutions

MAY 24, 2023

Selling is about helping customers make buying decisions that are in their best interests. Successful sales people know is about doing something for the customer – not to the customer. The most important variable in the success of any salesperson is themselves. Why are you doing the training?

Training 52

Training Sales Management Sales Management 52

pharmaphorum

JANUARY 19, 2023

Based on this, Berry asked: how sick do you really think the NHS is? He continued: “I think this is largely because, since 2012, the budget has been hugely skewed towards acute services […] Successive governments have raided the budget of the healthcare system. The NHS is clearly a failing system.

Pharma 76

Pharma Competition Healthcare Healthcare 76

Spotio

JULY 5, 2022

Fortunately, there’s a way to streamline certain tasks and make your life as a salesperson easier: invest in sales automation software. One you do, you’ll have fewer manual tasks to perform every day, become much more productive, produce higher quality leads, and generate more sales. It makes sense.

Sales 52

Sales Prospecting CRM Leads 52

Clarivate

MARCH 30, 2023

Federal funding an “…arms race to compete for these funds…” [1] Ten-years later finding research funding opportunities “…continue to be the most demanding elements of the research life cycle.” [2] A gap between researchers and research offices Both researchers and research offices are being asked to do more with less.

Management 52

Management Media Specialization Consulting 52

Evolve Your Success

SEPTEMBER 14, 2022

But with a new software tool, sales reps are now going to have more than enough time. This means less time on the phone and more time for yourself. It’s one of the highest earning industries and the most competitive. Make sure you tune in. Tune in, and I do hope you enjoy this interview. How are you?

Medical sales 52

Medical sales Medical sales reps Sales Doctors 52

The Marketing Advantage

MAY 8, 2023

Market Characteristics & Implications for Launch Sales Compensation The rare and orphan disease market exhibits a number of unique characteristics that have significant implications for launch sales compensation. In fact, over half of recent novel drug approvals were for rare diseases.

Sales 52

Sales Physicians Consulting Education 52