PM360

APRIL 22, 2024

As customer journeys have become more complex, with digital opening up many new engagement channels and touchpoints in recent years, customer experience (CX) has been increasingly prioritized by pharmaceutical organizations. However, recent research among both pharma professionals and customers shows that there’s still a lot of work to do.

Pharma 52

Pharma Training Media Pharmaceutical 52

pharmaphorum

JANUARY 25, 2023

Digital therapeutics company Woebot Health has announced enrolment of the first patient in a pivotal clinical trial to evaluate the safety and efficacy of WB001, an investigational therapeutic for postpartum depression (PPD), granted Breakthrough Device designation by the US Food and Drug Administration (FDA) in 2021.

Food and Drug Administration 82

Food and Drug Administration Prescription Media FDA 82

PM360

OCTOBER 13, 2023

Microsoft’s Mesh platform opened for demos in October to reimagine how employees can work virtually. Is there anything they should do within the metaverse now? How long will it be before those opportunities are possible? Do you believe the metaverse will eventually realize that potential or will it eventually fade out?

Pharma 97

Pharma Education Training Healthcare 97

pharmaphorum

SEPTEMBER 22, 2022

Cut off from tried and tested methods of engaging with stakeholders, digital, and virtual solutions were thrust into the limelight as the industry proactively accelerated the adoption of technology across all levels of healthcare. We chart the unusual metamorphosis of pharma marketing, from patent pages to personalised apps.

Pharma 52

Pharma Marketing Pharmaceutical Physicians 52

Pharmaceutical Technology

NOVEMBER 4, 2022

billion) per year by the end of the Parliament in additional funding for the National Health Service (NHS), thus raising the agency’s funding by over 29%. These are significant to the business and [it] will be catastrophic if we lost them.” UK’s competitive potential. This would come from “£16.3 says O’Meara.

Pharma 93

Pharma Government Pharmaceutical Medicine 93

Quantified

JUNE 28, 2022

To do this, they will not only need new knowledge but a substantially better ability to engage, connect and influence the HCP, leading to more meaningful interactions and increased conversion. So, as a Sales, Medical, Commercial Excellence, Enablement, or Training Leader in Pharma, what solutions do you have today to do that?

Sales 52

Sales Pharma Training Management 52

Spotio

FEBRUARY 6, 2023

This stat might be less surprising when you learn that companies spend 5x more on hiring a sales rep than they do training them. Being able to do this in your organization requires an understanding of the ideal buyer, so you can provide resources they actually need and want throughout the journey. The solution? Sales enablement.

Sales 98

Sales CRM Training Prospecting 98