Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma. Elderly care.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

PM360

MAY 21, 2024

A well-oiled modular content engine lets manufacturers engage customers and differentiate their product beyond the label. During the COVID-19 pandemic, pharma organizations built new digital and virtual channels to communicate with healthcare providers (HCPs) outside of their offices.

Manufacturing 52

Manufacturing Marketing Distribution Pharma 52

Pharmaceutical Technology

SEPTEMBER 26, 2022

The company told GlobalData PharmSource: “The biosimilar facilities in Austria and Slovenia would continue to manufacture biosimilars for Sandoz under a contractual agreement with Novartis. Both Sandoz and Novartis are internationally renowned pharma companies, with a combined 34 production facilities worldwide.

Competition 64

Competition Manufacturing Marketing Distribution 64

PM360

AUGUST 9, 2022

With these launches came more complex science, which pushed biopharma’s evolution to integrate more medical engagement alongside the existing commercial focus for healthcare providers and payers. Driving scale in a slow-moving healthcare ecosystem is not just a challenge for cell and gene therapies.

Biopharma 69

Biopharma Marketing Healthcare Healthcare 69

PM360

NOVEMBER 21, 2022

One way to achieve this is putting the focus back on market research, such as customer satisfaction surveys and market surveys, to understand the evolving needs and barriers for consumers and healthcare providers. As pharma marketers, we’ve traditionally been asked to lead conversations with a single-focused messaging framework.

Marketing 52

Marketing Physicians Doctors Patients 52

Salesforce

JANUARY 26, 2020

Leaders will center strategies on outcomes by conveying the value of medications to providers, forging strong partnerships with payers, and establishing direct patient relationships. When you really dig into what’s going on in pharma, five trends are driving transformation this year. But that’s the 30,000-foot view.

Pharmaceutical 52

Pharmaceutical Customer Relationship Management CRM Medical 52

pharmaphorum

JANUARY 22, 2023

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time between reps and HCPs during and post-pandemic. But it doesn’t have to be this way. What is meant by an HCP portal?

Pharma 74

Pharma Patients Marketing Distribution 74

Cadensee

JULY 26, 2021

I practiced law in one of Tel Aviv's biggest law firm, for about seven years, representing startup companies as well as some bigger pharma companies. So, all they knew are the protocols that are dominant in the pharma industry. How do you are you dealing with competition in that market? And also, mothers. Liron Fendell: Yeah.

Retail 52

Retail Marketing Doctors Food 52

Pharmaceutical Technology

FEBRUARY 28, 2023

On 27 February, HRA Pharma Rare diseases (HRA RD) announced a partnership with Celnova Pharma to cement its place in the South American market and increase access to needed rare disease treatments. The announcement came a day before Rare Disease Day, observed internationally to spread awareness around rare diseases.

Marketing 52

Marketing Pharmaceutical Pharma Pharmaceutical Sales 52

Pharmaceutical Technology

MARCH 16, 2023

With restricted access and reduced prescription of puberty blockers and hormone therapies, the impact on pharmaceutical companies manufacturing these therapies also remains unclear. One of the reasons why organisations, including pharma companies, do not enter this debate is because these drugs are used off label, says Horowicz.

Ethics 144

Ethics Prescription Safety Healthcare 144