PM360
OCTOBER 13, 2023
For the next 12 to 24 months, the media landscape is set to drastically change and pharma marketers can’t miss this hidden opportunity. These fees totaled over $12 billion in 2021 and are paid by cable companies such as Comcast, Spectrum, and Dish to the television networks. ESPN, for example, gets $9.42
PM360
JUNE 11, 2022
On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. The insights from large opt-in databases of networks of physician-IDs can enable marketers to understand these critical data points and how best to activate with this information in hand.
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Pharma Marketing Network
DECEMBER 17, 2021
Driven by the “great resignation,” the extreme turnover in jobs we’ve seen over the past 18 months, as well as the competitive marketplace for talent where many companies are offering fully remote positions, we are entering into a multi-year trend of “hybrid workforces.” A Continued Boost in Pharma’s Reputation.
Evolve Your Success
MAY 30, 2023
What you have to do is you have to network to get in. For any of your readers, if you want to network and you’re thinking about getting in, you call or email me at Andy@AndyOlen.com. I will open up my network to you. They leverage digital media big time, and their entire global sales team is a megaphone for them.
Evolve Your Success
DECEMBER 20, 2022
I hated the term networking. College professors are real big on that like, “You got to network. Wouldn’t you know that through that, all of that school and everything else, when I graduated, the most important thing in my life became not what I knew or the degrees I had, but who I knew, who I had networked with.
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