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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

Today, the timeline to bring drugs to market and educate customers is reduced. Now, due to the highly competitive environment, the process is truncated to 12-18 months. We’re creating a compliant engine that will help reach healthcare professionals (HCPs) and patients faster with content that resonates.

Marketing 105
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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

If you apply the right AI engines, you will get increasingly better insights. A continuously improving AI engine makes it dramatically faster, easier, and more effective to send the right content but there is also a human element that must be applied to create and select the best content for each medical expert.”. “A The Right Stuff.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Doctors tell patients that an ounce of prevention beats a pound of cure. Increase your strategic advantage to attract healthcare consumers in an increasingly competitive marketplace.