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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. I asked Erica about how to build a foundation, bridge across teams, and leverage technology to better reach customers.

Marketing 105
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Why Customer Centricity Is More Than Having A CRM And Using Few Customer Centric Metrics

Cesare Ferrari

And using some tools like CRM (customer relationship management) , to develop customer metrics and do some common practices. Is Customer Centricity Related To A CRM System? With CRM, Medtech companies can capture and analyze data about customers. Final Remarks.

CRM 52
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7 Best Roofing CRM Software For 2023

Spotio

If you’re a sales manager in the roofing industry, you know how competitive it can be. There are probably a dozen different companies vying for customers in your area—if not more. You want to grab as big a piece of that pie as you can, which means investing in a roofing CRM. What’s A Roofing CRM?

CRM 52
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How to Choose a Good Healthcare CRM

Referral MD

While electronic health records (EHRs) allow us to respond to some of these demands, we have entered into a new era of managing patient satisfaction and providing them with the kind of customer service they demand through customer relationship management (CRM) platforms. What Is a CRM? Reduce costs.

CRM 52
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9 Best CRMs for Wholesalers

Spotio

As such, competition is fierce. To survive, you need to give your business a competitive advantage. One of the best ways to do this is with a wholesale CRM. Once you invest in a CRM for wholesalers, you’ll be able to manage business relationships, address internal challenges, and enhance customer support more effectively.

CRM 52
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Measuring the Success of Your Healthcare Marketing Campaigns

LEVO Health

Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals.

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Keywords to Make Your Medical Sales Resume Shine Above Others

Medical Sales News

With hiring managers skimming through many resumes, using powerful words can bring your experience to life, quickly illustrate your skills and qualifications, and allow you to stand out from the pile of applicants. Word choice is a part of the competition to land an interview. O: objective, objectives, operating room, OR, O.R.,