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Hollywood and the Metaverse’s effect on pharma’s content

pharmaphorum

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. Indegene has profiled 1.8

Pharma 111
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Cingulate partners with Indegene for ADHD therapy

Pharmaceutical Technology

Biopharmaceutical firm Cingulate and life sciences commercialisation firm Indegene have entered into a joint commercialisation deal for the former’s attention-deficit/hyperactivity disorder (ADHD) therapy CTx-1301 (dexmethylphenidate). The company expects to receive data from the trial in the third quarter of this year.

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The 2024 PM360 Pharma Choice Awards – Sales Aid Bronze Winner

PM360

Pacific Communications, Indegene, and Allergan, an AbbVie company OZURDEX® Interactive Sales Aid We tackled this on two fronts. The first was a total redesign to modernize our look and feel and develop clean layouts. The second was ensuring UI and content delivered an intuitive experience.

Sales 52
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Navigating the Challenges of Biopharma Product Launches: A Blueprint for Success

PM360

The Complex Launch Environment In an era marked by intense competition and a remarkable surge in prescription medication launches – experiencing a 60% growth from 2010 to 2019, per a CBO report – biopharma companies grapple with a host of challenges during product launches.

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Communicating with HCPs via email

World of DTC Marketing

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. That should, however, not discourage the use of email to HCPs. 100 percent of U.S.

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Changing Faces: agency, consultant, and investor hires from November 2022

pharmaphorum

Pharma consultancy United BioSource, or UBC (not to be confused with pharma company UCB), has promoted former chief operating officer Bekki Brown to the role of president and CEO, effective January 1. Life sciences commercialisation company Indegene has appointed Georgia Papathomas as non-executive independent director to the board.

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HCP Marketing: Pharma Engagement Strategies

LEVO Health

The digital native wave has not only influenced their personal lives but is also starting to permeate their professional interactions, especially with pharma companies. Therefore, pharma companies are investing heavily in digital marketing strategies to reach and engage with HCPs. and 8:00 p.m. on weekdays.