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The importance of cultural factors in international sales of medical devices (Part 2)

Cesare Ferrari

In the last article, I suggested the importance of cultural sensitivity in international sales, adding that high-performer international sales managers are those who show essential characteristics of cultural skills and cultural sensitivity. Read the full article here ). of our interlocutor is a basic form of respect.

Sales 52
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Three Reasons Your Sales Pipeline Opportunities Fail to Convert to Revenue

Integrity Solutions

Why a “healthy” sales pipeline isn’t always what it seems. And specific questions sales leaders should ask to get a more realistic view of what’s really going on. Originally contributed as a guest blog to SalesPop.net. Do you have sales pipelines that initially promise so much but fail to follow through on that promise?

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2017 in Review – Birthdays, Gong Ringing, and the Future of Sales Training

The Brooks Group

We thought we’d use this final blog post of the year to recap some of the more exciting and memorable moments. Since then, we’ve delivered training to over one million sales professionals, in over 350 industries, in 22 countries around the world. 2017 was a big year for The Brooks Group.

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How to Become a Medical Sales Rep & Build a Successful Career As One

Map My Customers

If so, a career as a medical sales rep is a very good option! Medical sales can be an incredibly lucrative field. According to a study by MedReps , the leading industry website for medical sales professionals, the average yearly total compensation in 2021 for medical sales reps was $172.5k.

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KOL Management: A KEY Ingredient Of Your Marketing Strategy Recipe

Cesare Ferrari

Since the category “medical device” is so diverse, the relevance of KOLs is variable. Develop non-sales-related metrics to measure the impact of the KOL engagement program. Respected and authoritative KOLs seem to have more influence on physicians than other media or sales reps because they are seen as trustworthy and non-purposive.

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The 7 Ps of Marketing

Healthcare Success

Boost sales and revenue. In just one year after switching to a plastic, squeezable bottle, their sales rose 6%, while the overall industry increased only 2%. It changes everything in this category. Note: This blog post was updated in 2024 to offer fresh insights and context about the 7 Ps of marketing. Virtual services.

Marketing 112
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Common Challenges To Adopting A Customer Centric Approach In A Medical Device Company

Cesare Ferrari

Sales model Transactional-oriented. Distributor management Distributor relationships driven by sales volume. Little involvement of the manufacturer in sales or post-sale customer activity. Commercial structure Product managers and product focused sales team. We serve customer segments. Relationship-oriented.

Medical 52