PM360
AUGUST 29, 2022
Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. P&G’s Nervive had the highest performing OTC creative in the first half of 2022 after the brand’s launch just last year. Impressions. 320 million. Brand / Creative.
eatNgage
FEBRUARY 15, 2022
The implementation of the Sunshine Act in 2013, was a game changer for the pharmaceutical sales process. As a remote business lunch platform, eatNgage can help pharmaceutical companies save time and money, and reach more prospects, all while ensuring 100% compliance with current laws and regulations. © 2022 eatNgage.
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Rep-Lite
MARCH 21, 2024
Healthcare professionals come in all forms: pharmaceutical sales reps, surgical sales reps, biotech sales reps, etc. However, for this exploration, we will be using the umbrella term, medical sales representative. How much do medical sales reps make according to industry benchmarks?
Map My Customers
AUGUST 2, 2022
Surgical Equipment Sales - This type of rep will be selling specialized surgery equipment that often comes with a high price tag. This medical sales role will not often be for entry-level reps and will require several years of sales experience. medical device sales versus pharmaceutical sales).
Evolve Your Success
JUNE 28, 2022
In this second segment of a two-part interview, serial entrepreneur Jeff Smith shares how he found his passion and mission through pharmaceutical sales. We give them this very quantitative assessment of their idea based on market size, the clinical need, and the attractiveness as a physician call point. Click To Tweet.
PM360
DECEMBER 14, 2022
More than 83% of primary care physicians (PCPs) want their patients to talk about basic mental illness concerns so they can treat them themselves, but only one in four PCPs actually performed a depression screening, according to the latest GeneSight Mental Health Monitor , a nationwide survey from Myriad Genetics, Inc.
PM360
NOVEMBER 29, 2022
In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. MSLs do not need another system designed for sales reps. First, the sheer quantity of drugs is increasing. See resource here.
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