Pharmaceutical Technology

FEBRUARY 1, 2023

per 100,000 people were hospitalised for RSV-related reasons in the 2022–23 RSV season. In 2022, the EMA approved AstraZeneca and Sanofi’s monoclonal antibody therapy Beyfortus (nirsevimab ) for RSV protection in all infants. In those cases, healthcare providers may give preferential recommendations to monoclonal antibodies, she says.

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Pharma Pharmaceutical FDA Healthcare Provider 64

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. They’re not in the business of providing objective, non-biased data.

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PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. Implement Measures to Improve Adherence.

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pharmaphorum

JANUARY 29, 2023

With more healthcare required, and governments struggling to pay, there’s pressure to become more efficient and consolidate. Mergers and acquisitions are contributing to consolidation, with about 2,600 healthcare deals globally in 2022, up from 1,500 in 2016.

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PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. In fact, in a July 2022 survey of 1,004 adults in the U.S. In pharma, an educated patient will be a more empowered and compliant patient. The point is point of care is now seemingly everywhere.

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Pharmaceutical Technology

AUGUST 8, 2022

Yet, despite the landmark FDA approval, digital pills have not exploded in pharma. The digital pill, now marketed by Otsuka Pharmaceuticals, is forecasted to make $27 million in sales in 2022, as per GlobalData. It potentially helps individuals lend some kind of concrete evidence to discussions with their healthcare provider.

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Food and Drug Administration FDA Medicine Patients 122

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Patients Pharma Education Media 59

Clarivate

APRIL 18, 2024

Since buying the chain, Amazon has made strategic expansions of its brick-and-mortar locations ( Connecticut , San Francisco , and Milwaukee ), increased IDN partnerships for specialty referrals to 18, and introduced healthcare-focused subscription services, including One Medical and RxPass. population (pediatric, adult, and senior care).

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PM360

NOVEMBER 21, 2022

One way to achieve this is putting the focus back on market research, such as customer satisfaction surveys and market surveys, to understand the evolving needs and barriers for consumers and healthcare providers. As pharma marketers, we’ve traditionally been asked to lead conversations with a single-focused messaging framework.

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Marketing Physicians Doctors Patients 52