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Pharma Hones in on its Patient Engagement in 2021

Pharma Marketing Network

In 2021, there are two main areas expected to rapidly grow for the pharma industry. The post Pharma Hones in on its Patient Engagement in 2021 appeared first on Pharma Marketing Network. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

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Powering network negotiations with on-demand rate intelligence for providers

Clarify Health

2021 launched a new era for healthcare price transparency. In January 2021, the Healthcare Price Transparency Act went into effect, requiring hospitals to publish their cash pay rates and rates negotiated with health insurance companies.

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PMN 2021 Summer Summit: Evolving the Customer Experience

Pharma Marketing Network

Today, healthcare providers and consumers interact with your brand across multiple channels, touch points and platforms. The post PMN 2021 Summer Summit: Evolving the Customer Experience appeared first on Pharma Marketing Network. Panel discussions include: Coordinated CX: Moving Beyond Campaign Management.

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Value-based healthcare can help reduce costs

World of DTC Marketing

According to the Kaiser Family Foundation (KFF), in 2021, the average cost of employee health insurance premiums for family coverage increased by 4% from the previous year to $22,221. Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? employers during June and July 2021.

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PMN 2021 Summer Summit: Evolving the Customer Experience

Pharma Marketing Network

Today, healthcare providers and consumers interact with your brand across multiple channels, touch points and platforms. The post PMN 2021 Summer Summit: Evolving the Customer Experience appeared first on Pharma Marketing Network. Panel discussions include: Coordinated CX: Moving Beyond Campaign Management.

Media 52
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Planning With Intention: Lessons in Authentic Communication From SXSW 2021

Pharma Marketing Network

Whether it’s planning season or not, it’s worth considering how this insight can inform how brands communicate with patients and healthcare providers (HCPs). A group from Intouch attended the South by Southwest (SXSW) 2021 virtual conference – and even though that was a few months ago, they brought back tips that apply year-round.

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What health plans should know about healthcare price transparency

Clarify Health

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.